# Plant-Based Dog Foods Wild Earth's High-Protein Meat-Free Dog Food is Nutritionally Complete By Laura McQuarrie | Published 2019-08-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/meat-free-dog-food References: [prnewswire](https://www.prnewswire.com/news-releases/wild-earth-launches-worlds-first-high-protein-meat-free-dog-food-at-superzoo-300903879.html) & [wildearth](https://wildearth.com/collections/dog-food/products/dog-food-large-bag) Wild Earth is on a mission to offer dog food that's better for pets and the planet, and it recently launched a first-of-its-kind [high-protein, meat-free dog food](https://www.trendhunter.com/trends/university-of-nottingham) that contains no animal ingredients. The innovative product from the biotech pet food start-up was just introduced at the SuperZoo Conference, setting itself apart as a 100% nutritionally complete pet food that is set to challenge even the highest quality animal-based foods on the market. The Clean Protein Dog Food is available in small and large sizes to suit different breeds and offers a clean formula with [yeast protein as its main ingredient](https://www.trendhunter.com/trends/ethos-pet-brands). Some of the other plant-based ingredients that make up the clean pet food recipe—which is free from artificial preservatives and flavors, plus corn, soy and rice—include oats, sweet potatoes, chickpeas, blueberries, pumpkin and spinach. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 72% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Plant-based Pet Foods:** Disruptive innovation opportunity: Develop more plant-based pet food options that are nutritionally complete and eco-friendly. - **Meat-free Dog Food:** Disruptive innovation opportunity: Create high-protein dog food alternatives that do not contain animal ingredients. - **Clean Pet Food Formula:** Disruptive innovation opportunity: Develop clean and natural pet food formulas that exclude artificial preservatives and flavors, as well as common allergens like corn, soy, and rice. ### Who This Affects Most - **Biotech Pet Food:** Disruptive innovation opportunity: Explore biotech advancements to create innovative pet food products that are sustainable and promote animal welfare. - **Plant-based Food Industry:** Disruptive innovation opportunity: Enter the growing market of plant-based foods for pets, offering alternatives for conscious pet owners seeking eco-friendly options. - **Natural Pet Food Industry:** Disruptive innovation opportunity: Capitalize on the demand for natural pet foods by developing clean formulas with simple ingredients and no chemical additives. ## Related on Trend Hunter - [Plant-Based Dog Foods](https://www.trendhunter.com/trends/kind-earth.md) - [Planet-Friendly Dog Foods](https://www.trendhunter.com/trends/the-pack.md) - [Alt Protein Dog Meals](https://www.trendhunter.com/trends/high-protein-food-for-dogs.md) - [No-Meat Dog Meals](https://www.trendhunter.com/trends/pawco.md) - [Vegan Pet Foods](https://www.trendhunter.com/trends/marsapet-introduced.md) - [Plant-Powered Wet Dog Foods](https://www.trendhunter.com/trends/wet-food-for-dogs.md) - [Vegan Dog Food Brands](https://www.trendhunter.com/trends/vplanet.md) - [Lab-Grown Pet Food Meats](https://www.trendhunter.com/trends/wild-earth-1.md) - [Balanced Vegan Dog Foods](https://www.trendhunter.com/trends/omni-vegan-dog-food.md)