# Spicy Meatless Tenders Gardein's Nashville Hot Chick'n Tenders are a Meat-Free Chicken Substitute By Laura McQuarrie | Published 2019-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meat-free-chicken References: [prnewswire](https://www.prnewswire.com/news-releases/gardein-adds-new-items-to-its-plant-based-line-up-300886276.html) & [gardein](https://www.gardein.com/products/nashville-hot-chickn-tenders/) Gardein recently added to its portfolio of [plant-based products](https://www.trendhunter.com/trends/daring-plant-chicken) with an all-new meat-free chicken alternative with a spicy kick. The [Nashville](https://www.trendhunter.com/trends/nashville-hot-tender-chicken-wraps) Hot Chick'n Tenders are made with a proprietary blend of pea and wheat protein are coated in a breading made with ancient grain flour. According to the brand, "chicken is... the fastest-growing protein type in meat alternatives, growing 26 percent since February of 2019." This new product not only has the potential to satisfy a desire for a great-tasting meatless substitute but also provide a hint of spice from dried Chile de Arbol peppers and spices like paprika. Gardein now also offers other globally inspired [meatless wing-style products](https://www.trendhunter.com/trends/blackbird-wings) like the Gochujang Style Chick'n Wings and the Chipotle Georgia Style Chick'n Wings. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 12% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Meat-free Chicken Alternatives:** The rise in popularity of meat alternatives presents an opportunity for innovative companies to create innovative and flavorful plant-based chicken substitutes. - **Spicy Plant-based Products:** Consumer demand for spicy flavors combined with the growing interest in plant-based foods creates a potential market for spicy meatless products like Gardein's Nashville Hot Chick'n Tenders. - **Global-inspired Meatless Wings:** The expansion of plant-based options to include globally-inspired flavors opens up opportunities to cater to diverse culinary preferences in the meatless wing market. ### Industries Being Reshaped - **Plant-based Food:** The growing demand for plant-based foods presents a disruptive innovation opportunity for companies to develop new and exciting meat alternatives like Gardein's spicy meatless tenders. - **Alternative Protein:** The rise of alternative protein sources offers a chance for companies to create innovative chicken substitutes that cater to the increasing number of consumers seeking meatless options. - **Flavorful Food Products:** Innovation in creating flavorful meatless products like spicy plant-based tenders presents a strong opportunity for companies to tap into the expanding market of consumers seeking bold and unique flavors. ## Related on Trend Hunter - [AI-Created Meatless Tenders](https://www.trendhunter.com/trends/notchicken-tenders.md) - [Swicy Plant-Based Tenders](https://www.trendhunter.com/trends/plant-based-sweet-chilli-tenders.md) - [Vegan-Friendly Chicken Wing Alternatives](https://www.trendhunter.com/trends/likemeat-like-chickn-wings.md) - [Frozen Plant-Based Chicken Products](https://www.trendhunter.com/trends/just-meat-chicken.md) - [Piquant Plant-Based Patties](https://www.trendhunter.com/trends/notchicken-spicy-patties.md) - [Frozen Vegan Chicken Meals](https://www.trendhunter.com/trends/perfect-chick-n.md) - [Savory Plant-Based Chicken Bites](https://www.trendhunter.com/trends/plant-chicken-pieces.md) - [Plant-Based Summertime Appetizers](https://www.trendhunter.com/trends/gardein-ultimate-plantbased.md) - [Plant-Based Boneless Wings](https://www.trendhunter.com/trends/plantbased-boneless-wings.md)