# Meatless Bacon Cubes La Vie Makes Meat-Free Bacon That Crackles, Caramelizes & Infuses Flavor By Laura McQuarrie | Published 2022-01-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meat-free-bacon References: [livekindly.co](https://www.livekindly.co/natalie-portman-vegan-bacon-startup-make-history/) & [laviefoods](https://www.laviefoods.com/en/products/)  La [Vie](https://www.trendhunter.com/trends/fully-meatless-menu) makes meat-free bacon that tastes like pork using soy, sunflower oil and konjac. This meatless alternative was created to crackle, caramelize and add taste and texture to a variety of dishes, all without animal ingredients. The [versatile cubes are packed with protein](https://www.trendhunter.com/trends/daditos) and fueled by 90% European ingredients. In comparison to their animal-based counterparts, these pork-like cubes boast 33% fewer calories, 60% less fat, 11 times less saturated fat and 15 times more fiber. Additionally, these cubes are produced in a way that requires fewer resources and land use. Academy Award-winning actor Natalie Portman recently invested in the innovative French food-tech start-up, which recently closed a $28.3 million funding round for a record-setting number in the French alternative protein space. Soon, La Vie will be expanding its range to include [meatless bacon strips](https://www.trendhunter.com/trends/crumbled-bacon-toppings). ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 56% | Activity: 66% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Meatless Food:** The trend of meatless food is on the rise, creating opportunities for vegan and vegetarian options to reach a wider audience with meat-like texture and taste. - **Alternative Protein:** The alternative protein industry is growing rapidly as consumers seek out innovative, plant-based substitutes for traditional animal-based products. - **Sustainable Farming:** Sustainable farming and resource-efficient production methods present disruptive innovation opportunities for the food industry to address environmental concerns and promote more ethical consumption. ### Where This Applies - **Food-tech:** The food-tech industry presents opportunities for innovation in the development of plant-based meat substitutes, such as La Vie's meatless bacon cubes. - **Vegan Food:** The vegan food industry has the potential for growth as consumers become more health-conscious and environmentally aware, seeking out alternatives to traditional animal-based products. - **Agriculture:** The agriculture industry can benefit from sustainable farming practices that reduce resource usage and promote ethical consumption, leading to more environmentally friendly and socially responsible food production methods. ## Related on Trend Hunter - [Plant-Based Smoked Bacon](https://www.trendhunter.com/trends/plant-based-smoked-bacon.md) - [Delectable Plant-Based Bacons](https://www.trendhunter.com/trends/plantbased-bacons.md) - [Low-Fat Plant-Based Bacon](https://www.trendhunter.com/trends/77-foods-bacon.md) - [Ready-to-Eat Plant-Based Bacon](https://www.trendhunter.com/trends/crispy-bacon-style-strips.md) - [Plant-Based Bacon Lardons](https://www.trendhunter.com/trends/bacon-lardons.md) - [Meat-Free Pork-Inspired Appetizers](https://www.trendhunter.com/trends/plantbased-aperitif.md) - [Better-for-You Plant-Based Bacon](https://www.trendhunter.com/trends/ozo-plantbased-bacon.md) - [Sizzling Plant-Based Bacon](https://www.trendhunter.com/trends/true-bite-plantbased-bacon.md) - [Plant-Based Dry-Cured Salami Snacks](https://www.trendhunter.com/trends/la-vie-salami-sticks.md)