# Anti-Vegetarianism Wendy's Meatatarians Unite Commercial By Marissa Brassfield | Published 2008-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meat-eaters-unite-wendys-meatatarians-unite-commercial References: [aht.seriouseats](http://aht.seriouseats.com/archives/2008/08/in-videos-salad-eats-burger.html) & [meatatariansunite](http://www.meatatariansunite.com/join) Wendy's is taking on the health-food trend with a marketing campaign aimed at 'meatatarians' -- individuals who are, per the [MeatatariansUnite website](http://www.meatatariansunite.com/join/), "...meat lovers and eaters whose goal is to eat meat, and only meat, without the inclusion of other non-meat products, while celebrating meat with the utmost regard." The [viral ad campaign](https://www.trendhunter.com/trends/beef-association) features a head of lettuce violently devouring a hamburger on a kitchen counter. The Meatatarians Unite website's goal is to "...continue our dominance atop the food chain and bring meat lovers to a new understanding of their nature, their calling to become true Meatatarians." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 29% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Meatatarian Movement:** Opportunity to create products and services that cater specifically to individuals who only consume meat. - **Anti-health Food Marketing:** Opportunity for brands to target consumers who are resistant to the health food trend and embrace indulgence. - **Viral Advertising Campaigns:** Opportunity to leverage viral marketing strategies to create buzz and engage with target audiences. ### Industries Being Reshaped - **Fast Food:** Disruption opportunity for fast food chains to develop meat-focused menu options that cater to the Meatatarian movement. - **Meat Suppliers:** Opportunity for meat suppliers to promote and market their products to the growing segment of consumers who identify as Meatatarians. - **Creative Advertising:** Opportunity for advertising agencies to create attention-grabbing campaigns that challenge societal norms and generate viral traction. ## Related on Trend Hunter - [Plant-Based Cuisine QSR Campaigns](https://www.trendhunter.com/trends/burger-king-uk-campaign.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Expansive Meat-Free Food Campaigns](https://www.trendhunter.com/trends/meat-free-made-easy-campaign.md) - [Plant-Based Meat Resolution Campaigns](https://www.trendhunter.com/trends/beyond-meat-literally-the-least-you-can-do.md) - [Veganuary-Themed Food Campaigns](https://www.trendhunter.com/trends/birds-eye-do-what-you-canuary.md) - [Alternative Butter Ads](https://www.trendhunter.com/trends/crush-expectations.md) - [Faux Meat Chicken Sandwiches](https://www.trendhunter.com/trends/crispy-chikn-sandwich.md) - [Health-Themed QSR Menu Campaigns](https://www.trendhunter.com/trends/arbys-new-year-same-you.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md)