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# Meat Cake Snacks
The Momotan Aged Meat Flavored Snacks Taste Like Month-Old Meat

By Laura McQuarrie | Published 2015-08-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/meat-cake
References: [en.rocketnews24](http://en.rocketnews24.com/2015/08/05/japanese-elves-bring-us-a-new-snack-cake-with-the-great-taste-of-old-meat/) & [prtimes.jp](http://prtimes.jp/main/html/rd/p/000000038.000009836.html)

As unappealing as it might sound to nosh on month-old meat, Momotan recently created a new [meat cake snack](https://www.trendhunter.com/trends/kall-sweet-chilli-veggie-cakes) with just this flavor.

The Momotan Aged Meat Flavored snacks take the form of a traditional Japanese sweet called "manju," which have a cake-like coating on the outside and a bean paste filling on the inside. However, rather than being satisfied with the taste of cake or a sweet bean paste, this [bite-sized snack](https://www.trendhunter.com/trends/chew-topia-gummy-jerky) promises to appeal to all meat lovers with the taste that truly mimics month-old meat.

As far as what gives this unusual snack its flavor, Momotan uses beef extract, chili peppers and a [spicy fermented Korean pepper paste](https://www.trendhunter.com/trends/momofuku-chili-chocolate-crunch) that's better known as "gochujang."

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 33% | Activity: 6% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Aged Meat Flavored Snacks:** Creating snacks that replicate the taste of aged meat could disrupt the traditional snacking industry and cater to meat lovers.
- **Japanese Sweet Manju:** The adaptation of traditional Japanese sweets like manju to incorporate savory flavors opens up opportunities for innovative flavor combinations in the confectionery industry.
- **Spicy Fermented Flavorings:** Using spicy fermented ingredients like Korean pepper paste (gochujang) in snack products introduces a unique flavor profile that can disrupt the spicy snack market.

### Industries Being Reshaped

- **Snack Industry:** The creation of meat cake snacks with aged meat flavoring has the potential to shake up the snack industry by providing a new taste experience.
- **Confectionery Industry:** Incorporating savory flavors, such as aged meat, into traditional sweets like manju can attract a broader range of consumers and revolutionize the confectionery industry.
- **Spicy Snack Market:** Using spicy fermented flavorings like Korean pepper paste (gochujang) in snacks can disrupt the spicy snack market by offering a unique and bold flavor option.

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