# Artful AR Measuring Tools IKEA's Extreme Measures Uses an Inflatable AR Elephant to Fill Spaces By Laura McQuarrie | Published 2020-06-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/measuring-tools References: [designtaxi](https://designtaxi.com/news/410372/IKEA-Imagines-A-Never-Ending-Catalog-Virtual-Inflatable-Elephant-For-Homes/) & [everydayexperiments](https://www.everydayexperiments.com/extreme-measures) There are many different augmented reality meausuring tools that can be used to determine the length and width of a space but IKEA has a vision for a different kind of spatial mapping with Extreme Measures. IKEA and London-based creative studio FIELD are asking: "What if an elephant could measure the size of your space?" Extreme Measures is one of IKEA's Everyday Experiments and it uses a smartphone's LiDAR feature to creatively visualize spatial volume. With this virtual measuring tool, the prototype details a unique way of sensing dimensions and volume by allowing users to place inflatable AR elephants within the home. The tool is ideal for quickly getting a sense of how much space is available in cabinets, under beds and other nooks. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 13% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Augmented Reality Measuring Tools:** Augmented reality (AR) measuring tools are being developed as a creative and efficient way to visualize spatial volume. - **Lidar Technology:** The integration of LiDAR technology in smartphones enables precise and accurate virtual measurements. - **Everyday Experiments:** Companies like IKEA are incorporating Everyday Experiments to explore innovative ways of engaging customers and enhancing their shopping experience. ### Who This Affects Most - **Smartphone Technology:** The development and integration of augmented reality measuring tools can disrupt the smartphone industry, offering unique and useful features for users. - **Furniture and Home Decor:** Inflatable AR measuring tools can revolutionize the way people design and furnish their spaces, providing quick and accurate measurements for furniture placement. - **Creative Technology Solutions:** The use of AR and LiDAR technology in Everyday Experiments showcases the potential for creative tech solutions in various industries, including advertising, entertainment, and education. ## Related on Trend Hunter - [AR Display Measuring Instruments](https://www.trendhunter.com/trends/ar-measuring-instrument.md) - [AR Ruler Apps](https://www.trendhunter.com/trends/ar-ruler.md) - [Room-Scanning Home Renovation Apps](https://www.trendhunter.com/trends/measure-your-space.md) - [Digital Measuring Tools](https://www.trendhunter.com/trends/lidar.md) - [AR-Powered Furniture Visualizers](https://www.trendhunter.com/trends/ikea-kreativ.md) - [AR-Powered Furniture Lenses](https://www.trendhunter.com/trends/google-search-2.md) - [AI-Powered Mixed Reality Apps](https://www.trendhunter.com/trends/kreativ.md) - [AR Furniture Testing Features](https://www.trendhunter.com/trends/pinterest-ar-furniture.md) - [3D AR Home Improvement Apps](https://www.trendhunter.com/trends/roomle.md)