# Separate Serving Decanters The Measuring Carafe Aerates and Designates Three Glasses By Amelia Roblin | Published 2011-12-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/measuring-carafe References: [designmuseumshop](http://designmuseumshop.com/whats-new/measuring-caraf) & [sophiafong](http://sophiafong.co.uk/#1547628/Measuring-Caraf-2011) It's more socially acceptable to indulge in no more than [one 250 mL glass of wine](https://www.trendhunter.com/trends/poco-vino) at a time, though nobody likes to be shortchanged of his share of the bottle. This Measuring Carafe prepares the delicious fermented grape drink for consumption by exposing it to a little oxygen and visually separating the volume into three distinctive servings. Sophia Fong designed this [shapely decanter](https://www.trendhunter.com/trends/artistry-in-oak) so that it may serve the above two purposes in a curious new way. When pouring the alcohol from the [handmade Borosilicate flagon](https://www.trendhunter.com/trends/artisanal-pour-bottles), one can gauge the rationed accuracy of liquid dispensed into each wineglass based on how close the meniscus lies to the cinches of the curvaceous vessel. A perhaps more intriguing feature of the Measuring Carafe is that it churns the wine as you tip it out, with the glugging sound of every opening air pocket. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 37% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Wine Aeration:** Opportunity for disruptive innovation in creating new devices or methods to aerate wine for optimum flavor profiles. - **Visual Measurement:** Potential for disruptive innovation in developing tools or products that visually indicate precise liquid measurements. - **Multi-serving Presentation:** Opportunity for disruptive innovation in designing decanters or serving vessels that visually separate the contents into multiple servings. ### Sectors Adopting This - **Wine and Spirits:** Potential for disruptive innovation in the wine and spirits industry with the development of new decanter designs or aeration devices. - **Kitchenware and Home Decor:** Opportunity for disruptive innovation in the kitchenware and home decor industry by creating visually appealing and functional decanters or measuring tools. - **Hospitality and Events:** Potential for disruptive innovation in the hospitality and events industry by introducing unique and visually stunning decanters for serving beverages. ## Related on Trend Hunter - [Self-Measuring Cocktail Glasses](https://www.trendhunter.com/trends/elevated-craft-hybrid-cocktail-glass.md) - [Perfect-Pour Beer Glasses](https://www.trendhunter.com/trends/perfect-3way-glass.md) - [Sophisticated Drinking Vessels](https://www.trendhunter.com/trends/eau-carafe.md) - [Colorful Elevated Glassware Lines](https://www.trendhunter.com/trends/elevated-glassware.md) - [Mini Alcohol-Removed Wines](https://www.trendhunter.com/trends/alcohol-removed-wines.md) - [Single-Serve Wine Systems](https://www.trendhunter.com/trends/coravin-vinitas.md) - [Single Serve Wine Brands](https://www.trendhunter.com/trends/maie-wines.md) - [Dedicated Craft Cocktail Glasses](https://www.trendhunter.com/trends/hybrid-cocktail-glass.md) - [Extra-Large Wine Glasses](https://www.trendhunter.com/trends/xxl-wine.md)