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# Bra Size-Assessing Apps
The ThirdLove App Helps to Measure Bra Size from Selfies

By Laura McQuarrie | Published 2013-11-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/measure-bra-size
References: [psfk](http://www.psfk.com/2013/11/bra-fitting-app.html) & [thirdlove](http://www.thirdlove.com/)

'ThirdLove' is an app that helps to measure bra size, based on a few pictures taken of the user in a form-fitting shirt. Based on these images, the app is able to use [computer vision](https://www.trendhunter.com/trends/bodyscan-feature), which examines objects the way a human eye does.

Although there are many bra sizes designed to suit a range of figures, many women still end up wearing a bra that does not give them the right kind of support or fit. ThirdLove's measurement system calculates its own custom sizes, which have been hugely successful with its consumers.

Once a user's measurements are calculated, bra shoppers are able to further customize their bra order with different styles, colors, decoration and straps.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 52% | Activity: 59% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear)

## Key Themes

### What Makes This Trend Stand Out

- **Bra Size Measuring Apps:** The rise of apps using computer vision to measure bra size creates opportunities for companies to improve the accuracy and convenience of bra shopping.
- **Customized Bra Sizing:** ThirdLove's success with its customized bra sizing indicates an opportunity for companies to offer more personalized sizing options for consumers.
- **Augmented Reality Bra Fitting:** The use of augmented reality technology for virtual bra fittings creates opportunities for companies to provide more immersive and convenient shopping experiences for consumers.

### Sectors Adopting This

- **App Development Industry:** The development of bra size-measuring apps presents opportunities for companies in the app development industry to create similar products or partner with existing companies.
- **Fashion Industry:** The success of ThirdLove's customized sizing system highlights the potential for disruption and innovation in the fashion industry's approach to sizing and fit.
- **Retail Industry:** The use of augmented reality technology for virtual bra fittings and customization creates opportunities for retailers to improve the in-store and online shopping experience for consumers.

## Related on Trend Hunter

- [AI-Powered Bra Fitting Platforms](https://www.trendhunter.com/trends/brarista.md)
- [AI-Powered Measuring Tools](https://www.trendhunter.com/trends/3dlook.md)
- [In-Store Bra-Fitting Technologies](https://www.trendhunter.com/trends/fit-match.md)
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