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# Body Type-Specific Office Apparel
Measure & Made’s Pants Are Personalized to Fit Your Body’s Shape

By Grace Mahas | Published 2020-01-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/measure-and-made
References: [measureandmade](https://www.measureandmade.com/) & [measureandmade](https://www.measureandmade.com/)

Measure & Made is a cutting-edge fashion brand that creates personalized apparel to fit the exact needs of the wearer. To solve common [fit problems](https://www.trendhunter.com/trends/501-curve) that consumers are often faced with, customers have access to the patented sizing system called FITLOGIC that ensures an ultra-precise garment that fits like no other. This futuristic system makes adjustments to three body types including 'Straight,' 'Hourglass,' and 'Curvy' to ensure a near-perfect fit in length and size. The custom-like fashion brand offers a variety of [jeans, pants, shorts](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans), and tops in multiple colorways available for purchase in Canada and the United States.

The Measure & Made fashion brand speaks to the increased demand for [custom-like garments](https://www.trendhunter.com/trends/the-second-dawn) as more consumers seek out alternatives to fast fashions with a bespoke edge.

Image Credit: Instagram/@ontheqtrain, Measure & Made

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 53% | Activity: 65% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Customized Apparel:** The rise of personalized clothing for a more tailored fit is disrupting the traditional sizing system and creating opportunities for customizable fashion brands.
- **Body Type-specific Fashion:** Designing and producing apparel that caters to specific body types and sizes can create disruptive innovation opportunities in the fashion industry.
- **Patented Sizing Systems:** Innovative sizing systems, like FITLOGIC, that guarantee a precise fit for customers can revolutionize the way consumers shop for clothing and create opportunities for brands to stand out in the market.

### Sectors Adopting This

- **Fashion:** The fashion industry is ripe for disruptive innovation opportunities as more consumers demand clothing that fits their unique body types and sizes.
- **Retail:** Retail businesses that invest in customized and body type-specific clothing can differentiate themselves from competitors and offer a more personalized shopping experience for customers.
- **Technology:** Advanced patented sizing systems like FITLOGIC represent a disruptive innovation opportunity for companies that are creating new technologies to improve the way clothing is designed, produced, and sold.

## Related on Trend Hunter

- [AI-Powered Measuring Tools](https://www.trendhunter.com/trends/3dlook.md)
- [AI Body Measuring Platforms](https://www.trendhunter.com/trends/fytted.md)
- [Fit-Finding Denim Apps](https://www.trendhunter.com/trends/perfect-pair-of-jeans.md)
- [Customizable Shapewear Collections](https://www.trendhunter.com/trends/knix-shapewear-collection.md)
- [Trend-Driven Shaping Jeans](https://www.trendhunter.com/trends/spanxshape-authentic-360-denim.md)
- [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md)
- [eCommerce Fashion Sizing Solutions](https://www.trendhunter.com/trends/stailor.md)
- [Transformative Shaping Dresses](https://www.trendhunter.com/trends/body-by-miraclesuit.md)
- [Thoughtful Denim Updates](https://www.trendhunter.com/trends/501-curve.md)