# Eclectic Fall Menswear MAGIC STICK's 'Means Nothing' Collection Prepares for Fall/Winter 2018 By Amy Duong | Published 2018-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/means-nothing References: [hypebeast](https://hypebeast.com/2018/7/magic-stick-fall-winter-2018-collection-lookbook) & [magicstick.stores.jp](https://magicstick.stores.jp/) Japanese fashion label [MAGIC STICK](https://www.trendhunter.com/trends/engineered-garments-x-converse) introduces its latest 'Means Nothing' collection in preparation for the dropping temperatures of Fall/Winter 2018. The new seasonal collection explores a series of menswear categories ranging from militaristic aesthetics to [workwear pieces](https://www.trendhunter.com/trends/dickies-and-mastermind-japan). There are influential elements of both hip-hop and punk styles throughout as well. The range of electric inspirations also translates through its captivating color palette and [Bordeaux](https://www.trendhunter.com/trends/bed-sleepwear) that comes with it -- there are hues of emerald green and silver highlights. The Means Nothing capsule offers brand new silhouettes whilst still delivering some of its signature pieces. The range sees a series of evocative textual graphics and outerwear pieces designed to be both fashion-forward and functional in cold weathers. Some standout pieces are the BASIC Fleece items with water repellent elements and the traditional Japanese jacket called 'Jajibaori.' ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 92% | Activity: 79% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Militaristic Aesthetics:** Disruptive innovation opportunity in the fashion industry to incorporate militaristic elements into menswear designs for Fall/Winter 2018. - **Workwear Pieces:** Disruptive innovation opportunity in the fashion industry to create functional workwear-inspired menswear for Fall/Winter 2018. - **Hip-hop and Punk Styles:** Disruptive innovation opportunity in the fashion industry to merge hip-hop and punk influences into menswear designs for Fall/Winter 2018. ### Who This Affects Most - **Fashion Industry:** Disruptive innovation opportunity in the fashion industry to create new menswear silhouettes and outerwear pieces for Fall/Winter 2018. - **Textile Industry:** Disruptive innovation opportunity in the textile industry to develop water repellent fleece materials for Fall/Winter 2018 menswear. - **Apparel Industry:** Disruptive innovation opportunity in the apparel industry to introduce traditional Japanese jacket styles, such as the 'Jajibaori,' into menswear for Fall/Winter 2018. ## Related on Trend Hunter - [Classic Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/mki-miyuki-zoku-11.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Utility Streetwear Collections](https://www.trendhunter.com/trends/dickies-and-mastermind-japan.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md)