# Empowering Dating App Pop-Ups Bumble Helped Women to Make Meaningful Workplace Connections at SXSW By Ell Smith | Published 2018-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meaningful-workplace-connections References: [psfk](https://www.psfk.com/2018/03/bumble-empowering-working-women-meaningful-connections-sxsw.html) & [bumble](https://bumble.com/) [Bumble](https://www.trendhunter.com/trends/bumble-airlines) is expanding from its dating-centric services and has recently rolled out a series of initiates that help women make more [meaningful workplace connections](https://www.trendhunter.com/trends/her-workplace). To promote its new offerings, Bumble created an exciting activation at SXSW that invited women to explore the in-person connections that can be facilitated through the app. The brand's brightly lit, neon-clad space was stamped with empowering messages, like "Bee the CEO" and featured a series of rooms which enabled women to chat with one another. Taking on a [speed dating-inspired model](https://www.trendhunter.com/trends/offline-dating-experiences), guests of the space were invited to engage in quick but meaningful five minute conversations one-no-one, discussing topics like misogyny in the work place and improving networking skills. Image Credit: Bumble via Facebook ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 18% | Activity: 9% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Empowering Workplace Connections:** Opportunity to create platforms that facilitate meaningful connections in professional settings. - **Expansion Beyond Dating:** Opportunity to take an existing app or service and repurpose it to meet new needs and markets. - **In-person Connection Activations:** Opportunity to create interactive spaces and events that encourage face-to-face conversations and networking. ### Sectors Adopting This - **Social Networking:** Opportunity for social networking platforms to expand their offerings and cater to professional connections. - **Event Planning:** Opportunity for event planners to create innovative activations that encourage meaningful conversations. - **Professional Development:** Opportunity for professional development organizations to incorporate interactive networking activities into their programs. ## Related on Trend Hunter - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Breakup-Themed Donation Pop-ups](https://www.trendhunter.com/trends/exboxes.md) - [Dating App Coffeeshops](https://www.trendhunter.com/trends/le-cafe-bumble.md) - [Romantic Dating App Experiences](https://www.trendhunter.com/trends/bumble-success-stories.md) - [Offline Singles Events](https://www.trendhunter.com/trends/bumble-x-house-party.md) - [AI-Powered Profile Tools](https://www.trendhunter.com/trends/bumble-2.md) - [Simplified Connection Apps](https://www.trendhunter.com/trends/connection-apps.md) - [Dater Dining Guides](https://www.trendhunter.com/trends/dining-guides.md) - [Gym-Focused Dating App Badges](https://www.trendhunter.com/trends/adidas-and-bumble.md)