# Lifestyle Burger Matchmakers Hardee’s Mealtime Matchmaker Pairs Burgers to Daily Routines By Laura McQuarrie | Published 2021-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mealtime-matchmaker References: [businesswire](https://www.businesswire.com/news/home/20210315005029/en) To help burger lovers find the perfect meal to match their “not-so-new normal” routine, [Hardee's](https://www.trendhunter.com/trends/upsized-burger) created the Mealtime Matchmaker. The tool was created in response to the fact that a high percentage of people are looking to enjoy more interesting meals and the Mealtime Matchmaker helps to simplify the process of choosing a [Charbroiled Star Platform burger](https://www.trendhunter.com/trends/steakhouse-char-melt). On social media, the Mealtime Matchmaker suggests different options for those who love to travel and those who love [video games](https://www.trendhunter.com/trends/burger-to-king). For those who constantly find themselves in loungewear, the Hardee's Famous star with Cheese is recommended as a classic comfort that's also not messy to eat while sporting stylish athleisure. There's also the SUper Star with Cheese, which comes as a recommendation for those who love virtual get-togethers. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 17% | Activity: 37% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Personalized Meal Pairing:** Developing AI tools that pair meals with a customer's lifestyle and routine can improve the dining experience. - **Social Media Marketing Campaigns:** Creating social media tools and platforms that help customers engage with a brand's products can enhance customer loyalty. - **Convenience-based Dining Trends:** Streamlining the process of ordering, preparing, and consuming meals can improve customer satisfaction and increase revenue for restaurants. ### Industries Being Reshaped - **Fast Food:** Developing personalized meal pairing tools can allow fast food restaurants to differentiate themselves and stand out among competitors. - **Marketing and Advertising:** Creating innovative social media marketing campaigns can engage customers and increase brand awareness and loyalty. - **Food Delivery Services:** Partnering with fast food restaurants to streamline the delivery and ordering process can create a more convenient experience for customers and increase revenue for both industries. ## Related on Trend Hunter - [Upsized QSR Burgers](https://www.trendhunter.com/trends/upsized-burger.md) - [Employee-Curated Fast Food Meals](https://www.trendhunter.com/trends/anti-celebrity-meals.md) - [Internet Star-Inspired Sandwiches](https://www.trendhunter.com/trends/hardees-rizzwich-meal.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [Hangover-Themed Burger Promotions](https://www.trendhunter.com/trends/carls-jr-and-alix-earle.md) - [Limited-Time Dating Sites](https://www.trendhunter.com/trends/eat-cute.md) - [Romantic QSR Sandwich Deals](https://www.trendhunter.com/trends/sandwich-deal.md) - [Budget-Minded Burger Meals](https://www.trendhunter.com/trends/shake-up-your-burger-meal.md) - [Hangover-Helping QSR Meals](https://www.trendhunter.com/trends/carls-jr-1.md)