# Chef-to-Consumer Meal Subscriptions CookUnity Creates an Elevated Dining Experience at Home By Laura McQuarrie | Published 2021-09-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/meal-subscription References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/19598-chef-to-consumer-meal-startup-raises-47-million) & [cookunity](https://www.cookunity.com/) Over the last few year in particular, people have felt themselves plagued with kitchen fatigue and have found extra comfort in the convenience of food kits and meal subscriptions. [CookUnity](https://www.trendhunter.com/trends/cookunity) sets itself apart as a [chef-to-consumer meal subscription service](https://www.trendhunter.com/trends/gousto-premium-range) that's designed to provide an elevated at-home dining experience. Through the start-up's weekly subscriptions, members benefit from receiving small-batch meals freshly prepared by chefs. Rebecca Liu-Doyle, who will be joining the start-up’s board of directors, says "CookUnity is creating a world where people can have the convenience of a subscription service with the excitement and quality of the best restaurant food in the country — this is an entirely new culinary experience." Some of the comforting meals that are delivered through CookUnity include Lemon Rosemary Chicken, Bulgogi Ramen and [Beyond Meat Tacos](https://www.trendhunter.com/trends/beyond-test-kitchen). ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 82% | Activity: 87% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Chef-to-consumer Meal Services:** Opportunity for disruptive innovation in personalized culinary experiences and creative collaborations between chefs and consumers. - **Elevated At-home Dining:** Opportunity for disruptive innovation in elevating the dining experience through gourmet meal subscriptions and delivery services. - **Small-batch Meals:** Opportunity for disruptive innovation in offering unique, artisanal small-batch meals through tailored subscriptions. ### Who This Affects Most - **Food Delivery Services:** Opportunity for disruption by incorporating personalized meal options and collaborations with chefs to elevate the dining experience. - **Meal Subscription Services:** Opportunity for disruptive innovation by offering small-batch, artisanal meals freshly prepared by chefs to elevate the meal kit experience. - **Restaurant Industry:** Opportunity for disruptive innovation by collaborating with food delivery and subscription services to expand culinary offerings and reach new customers. ## Related on Trend Hunter - [Chef-Led Meal Subscriptions](https://www.trendhunter.com/trends/cookunity.md) - [Chef-Curated Meal Subscriptions](https://www.trendhunter.com/trends/upmeals.md) - [Video-First Food Ordering Experiences](https://www.trendhunter.com/trends/flavrs.md) - [Chef-Designed Read-To-Eat Meal Services](https://www.trendhunter.com/trends/wecook.md) - [Subscription-Based Food Delivery Services](https://www.trendhunter.com/trends/fresh-meal-plan.md) - [Homemade Meal Delivery Apps](https://www.trendhunter.com/trends/cookin.md) - [Fine Dining Meal Deliveries](https://www.trendhunter.com/trends/entre-meal-kit-delivery-service.md) - [Celebrity Chef Meal Kits](https://www.trendhunter.com/trends/celebrity-experiences.md) - [Diversely Chef-Crafted Fresh Meals](https://www.trendhunter.com/trends/chefcrafted-fresh-meals.md)