# Plant-Based Meal Shakes mēle's Free-From Shakes Can Be Quickly Made with Milk or Water By Laura McQuarrie | Published 2019-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meal-shakes References: [instagram](https://www.instagram.com/p/BsJOvofgtSB/?utm_source=ig_share_sheet&igshid=3nkuoz268ub) & [meleshake](https://www.meleshake.com/collections/plant-based/products/mele-plant-based-starter) mēle (pronounced like "meal") recently launched a [plant-based line of meal shakes](https://www.trendhunter.com/trends/plantbased-meal-replacement-shake) that are free from added sugar, dairy, GMOs, soy, preservatives and trans fats. The all-new trio of [meal replacement shakes](https://www.trendhunter.com/trends/daily-shake) are offered in varieties like the strawberry-based 'rawberry,' 'cocoa-nut' with organic cocoa and 'supergreen,' which contains organic wheatgrass and organic barley grass. Each of these formulas contains organic brown rice protein and [organic pea protein](https://www.trendhunter.com/trends/nowhey) to satisfy one's nutritional needs in the form of a beverage rather than a meal. To prepare these shakes, mēle recommends adding water or milk to a shaker bottle. Previously, mēle introduced a whey-based blend but this new plant-based option will appeal to those who are seeking out alternative protein sources. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 42% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Meal Shakes:** Disruptive innovation opportunity: Capitalize on the growing demand for plant-based meal replacement shakes by offering a diverse range of flavors and nutritional options. - **Free-from Shakes:** Disruptive innovation opportunity: Create meal replacement shakes that cater to specific dietary needs by offering products that are free from added sugar, dairy, GMOs, soy, preservatives, and trans fats. - **Alternative Protein Sources:** Disruptive innovation opportunity: Develop innovative protein sources for meal replacement shakes by exploring organic brown rice protein and organic pea protein as alternative options to traditional whey-based blends. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Enter the growing market for meal replacement shakes by offering plant-based options with nutritional benefits and diverse flavor profiles. - **Health and Wellness:** Disruptive innovation opportunity: Meet the demands of health-conscious consumers by developing meal replacement shakes that are free from common allergens and cater to specific dietary needs. - **Nutrition and Fitness:** Disruptive innovation opportunity: Provide athletes and fitness enthusiasts with alternative protein sources by introducing organic brown rice protein and organic pea protein in meal replacement shakes. ## Related on Trend Hunter - [Plant-Based Bottled Meal Replacements](https://www.trendhunter.com/trends/alpro-meal-to-go.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/almondmilk-protein-shakes.md) - [Plant-Based Meal Replacements](https://www.trendhunter.com/trends/sperri.md) - [Ready-to-Drink Complete Meal Shakes](https://www.trendhunter.com/trends/power-shakes.md) - [Dessert-Like Meal Replacement Shakes](https://www.trendhunter.com/trends/miils-cereal-protein-shake.md) - [Sustainably-Made Protein Shakes](https://www.trendhunter.com/trends/solein-shake.md) - [Complete Meal Protein Shakes](https://www.trendhunter.com/trends/arla-protein-food-to-go.md) - [Plant-Based Wellness Shakes](https://www.trendhunter.com/trends/plantbased-wellness-shakes.md) - [Plant-Based Powder Meal Replacements](https://www.trendhunter.com/trends/complete-meal-plant-based-powder.md)