# Mission-Driven Meal Replacement Shakes OWYN's New Shakes Support the Crohn's & Colitis Foundation By Laura McQuarrie | Published 2019-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meal-replacement-shake References: [prnewswire](https://www.prnewswire.com/news-releases/plant-based-protein-brand-owyn-announces-drink-to-donate-campaign-supporting-the-crohns--colitis-foundation-300893885.html) & [liveowyn](https://liveowyn.com/products/meal-replacement-shakes?variant=29213158277218) The new Meal Replacement Shakes from [plant-based protein brand](https://www.trendhunter.com/trends/alpro-meal-to-go) OWYN support a partnership with the Crohn's & Colitis Foundation where 100% of sales support the foundation's mission to find cures for Crohn's disease and ulcerative colitis, and to improve the quality of life for millions of people who are impacted by the digestive diseases. The nutrient-dense, [ready-to-drink shake](https://www.trendhunter.com/trends/oikos-protein-shakes) boasts a clean formula that's free from artificial ingredients, harmful chemicals or fillers, as well as the top allergens. The nourishing Meal Replacement Shakes are available in both Chocolate and Chai flavors, each of which provides 20 grams of protein, plus nine essential amino acids and 23 vitamins and minerals in each bottle. OWYN's Protein Blend consists of a blend of pea protein, organic flaxseed oil, oat powder and organic pumpkin seed protein. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 34% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Mission-driven Meal Replacement Shakes:** Opportunity for brands to support charitable causes through innovative food products. - **Plant-based Protein:** Growing demand for clean, plant-based protein alternatives in the meal replacement market. - **Allergen-free Formulas:** Opportunity to create meal replacement shakes that are free from common allergens and harmful ingredients. ### Sectors Adopting This - **Health and Wellness:** The health and wellness industry can explore opportunities to develop more nutritious meal replacement options. - **Food and Beverage:** The food and beverage industry can tap into the growing market for plant-based protein shakes and alternative meal options. - **Non-profit and Charitable Organizations:** Non-profit and charitable organizations can explore partnerships with food brands to generate funding and support for their missions. ## Related on Trend Hunter - [Plant-Based Wellness Shakes](https://www.trendhunter.com/trends/plantbased-wellness-shakes.md) - [Snackable Gut-Friendly Shakes](https://www.trendhunter.com/trends/oat-shaker.md) - [Plant-Powered Meal Replacements](https://www.trendhunter.com/trends/plant-powered-meal-replacement.md) - [Plant-Based Meal Replacements](https://www.trendhunter.com/trends/levana-nourishments.md) - [Nutrient-Dense Formulas](https://www.trendhunter.com/trends/allinone-meal-replacement.md) - [Gut-Healthy Prebiotic Shakes](https://www.trendhunter.com/trends/gut-healthy-prebiotic-shake.md) - [Plant-Powered Protein Blends](https://www.trendhunter.com/trends/readytomix-protein-powder.md) - [Ready-to-Drink Complete Meal Shakes](https://www.trendhunter.com/trends/power-shakes.md) - [Plant-Powered Nutrition Shakes](https://www.trendhunter.com/trends/high-protein-nutrition-shake.md)