# Meal Replacement Bars Atlas Bars are Fueled by Adaptogens and Grass-Fed Whey Protein By Laura McQuarrie | Published 2020-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meal-replacement-bars References: [newhope](https://www.newhope.com/food-and-beverage/clean-keto-low-carb-high-fat-trend-powers-product-innovation/gallery?slide=11) & [atlasbars](https://atlasbars.com/products/vanilla-almond-chai) Atlas Bars makes a range of [meal replacement bars](https://www.trendhunter.com/trends/hearty-bars) that can be enjoyed as satiating on-the-go breakfasts and post-workout snacks, as they are full of functional ingredients to keep people going. The bars are packed with protein, mainly from 100% grass-fed whey, as well as a combination of adaptogens like ashwagandha and maca powder, which are part of the brand's Adaptogen Superfood Performance Blend. These nourishing bars are offered in flavors like Vanilla Almond Chai, Peanut Butter Chocolate Chip and Chocolate Cacao, all of which are [low in sugar and net carbs](https://www.trendhunter.com/trends/trek-high-protein-bars). These [protein bars boast 100% grass-fed whey protein](https://www.trendhunter.com/trends/grassfed-whey-protein-bars) concentrate as the first ingredient, along with almond butter and non-GMO tapioca fiber. Image Credit: Atlas Bars ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 60% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Adaptogen-infused Meal Replacement Bars:** Opportunity to create new meal replacement bars with functional ingredients, particularly adaptogens, which are believed to improve stress response and boost energy levels. - **Grass-fed Whey Protein Bars:** Opportunity for the creation of protein bars using natural and sustainable protein sources, like grass-fed whey. - **Low Sugar, Low Net Carb Bars:** Opportunity for the production of snack bars that appeal to health-conscious consumers looking to limit their sugar and carb intake. ### Where This Applies - **Health Food Industry:** Opportunity to capitalize on the growing trend of health and wellness consumers seeking functional and nutritious snack options. - **Fitness and Sports Nutrition Industry:** Opportunity to offer convenient and nutrient-dense post workout snacks that deliver the necessary protein and macronutrients to optimize physical performance. - **Plant-based Protein Industry:** Opportunity to create plant-based protein bars using similar functional ingredients to adaptogens and natural sweeteners as an alternative to traditional whey-based bars. ## Related on Trend Hunter - [Adaptogenic Plant Protein Bars](https://www.trendhunter.com/trends/superfood-plant-based-protein-bar.md) - [Dessert-Like Premium Protein Bars](https://www.trendhunter.com/trends/naked-bars.md) - [Mood-Boosting Adaptogen Bars](https://www.trendhunter.com/trends/tattooed-chef.md) - [Grab-and-Go Meal Bars](https://www.trendhunter.com/trends/meal-onthego-bars.md) - [Clean Ingredient Protein Bars](https://www.trendhunter.com/trends/bodybar-protein.md) - [Plant-Powered Meal Replacement Bars](https://www.trendhunter.com/trends/eat-virgin.md) - [Athlete-Specific Protein Bars](https://www.trendhunter.com/trends/protein-bars1.md) - [Grass-Fed Whey Protein Bars](https://www.trendhunter.com/trends/grassfed-whey-protein-bars.md) - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars.md)