# Contemporary Meal Prep Kits W&P’s Eight-Piece Fridge Bundle is Stylish and Effective By Kalin Ned | Published 2023-07-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/meal-prep-kit References: [wandp](https://wandp.com/products/porter-your-fridge-bundle?variant=39376073195585)  As many individuals embrace meal prep in order to cope with their demanding lifestyles or in a bid to lead healthier diets, meal prep kits in the kitchenware space have soared in popularity. The Porter Eight-Piece Fridge Bundle by contemporary brand [W&P](https://www.trendhunter.com/trends/lunch-bundle), for example, is a great example of what a meal prep kit entails. The offering, which emphasizes minimalism in aesthetic, compactness, and functionality, includes the Porter Bowl, the Porter Wide Mouth Bottle, the Porter Glass, the Porter Seal Tight Bowl (16oz), the Porter Seal Tight Bowl (24oz), the Porter Snack Bag (10oz), the Porter Sandwich Bag (34oz), and the Large Porter Stand Up Bag (50oz). The kitchenware allows one to seamlessly store goods in the fridge and maximize their freshness—from fresh-pressed juices and smoothies to soups and chopped veggies. All materials used by W&P are high-quality and sustainably sourced. Image Credit: W&P ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 64% | Activity: 51% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Key Themes Behind This Trend - **Meal Prep Kits:** The popularity of meal prep kits is skyrocketing as individuals seek convenient and healthy options for their busy lifestyles. - **Minimalist Aesthetics:** The emphasis on minimalism in meal prep kits presents an opportunity for brands to create stylish and functional solutions for consumers. - **Sustainable Kitchenware:** The demand for sustainable kitchenware is on the rise, creating a market for eco-friendly meal prep kits that use high-quality and sustainably sourced materials. ### Where This Applies - **Kitchenware:** The kitchenware industry can capitalize on the growing demand for meal prep kits by offering innovative and functional solutions. - **Food and Beverage:** The food and beverage industry can partner with meal prep kit brands to develop new recipes and convenient options for consumers. - **Sustainability:** Companies in the sustainability industry can collaborate with meal prep kit brands to develop eco-friendly packaging and materials, contributing to a greener future. ## Related on Trend Hunter - [Convenience-Focused Lunch Boxes](https://www.trendhunter.com/trends/lunch-bundle.md) - [Practical Kitchen Cookware Sets](https://www.trendhunter.com/trends/prep-set.md) - [Multifunctional Glass Food Containers](https://www.trendhunter.com/trends/glass-food-container.md) - [Streamlined Meal Prep Systems](https://www.trendhunter.com/trends/prepdeck-by-dash.md) - [Meal Preparation Lunch Boxes](https://www.trendhunter.com/trends/memobento.md) - [Leak-Proof Food Storage](https://www.trendhunter.com/trends/bentgo.md) - [Stainless Steel Lunch Boxes](https://www.trendhunter.com/trends/stainless-steel-lunch-box.md) - [Vibrant Food Storage Solutions](https://www.trendhunter.com/trends/food-storage-collection.md) - [Collaborative Bento-Style Meal Kits](https://www.trendhunter.com/trends/onthego-meal-kit.md)