# In-Flight Musical Meal Pairing British Airwaves Curated a Flavor-Boosting Playlist to Go With Food By Alyson Wyers | Published 2014-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meal-pairing References: [psfk](http://www.psfk.com/2014/10/british-airwars-in-flight-food-music-playlists.html) & [highlife.ba](http://highlife.ba.com/News-And-Blogs/To-Fly-To-Serve-Blog/Sound-bites-on-flights.html) In an effort to offer a more sensory experience on their flights, [British Airways](https://www.trendhunter.com/trends/made-for-drink-british-airways) is providing a meal pairing channel where food is matched with music. A study states combining food and music can enhance flavor, so the airline felt this was something to integrate into their hospitality services as a person's ability to taste is reduced by 30% when on an airplane. The Sound Bite meal pairing menu will be available during November's long-haul trips. The 'Rock and Pop' playlist contains 13 tracks each carefully picked to go along with each menu item. For example, [Coldplay's](https://www.trendhunter.com/trends/breathwork-app) A Sky Full of Stars goes with a traditional British entre, where as Madonna's Ray of Light is intended for desserts. The musical pairing also takes country of origin into account. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 23% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sensory-pairing Experiences:** More companies can offer experience packages to enhance the sensory experience for their customers - **Music-food Pairing:** Restaurants and food delivery services can offer playlists to go along with their meals - **Innovative In-flight Services:** Airlines can explore and expand on sensory services to elevate the in-flight experience ### Who This Affects Most - **Airline Industry:** More airlines can integrate sensory experiences like music pairing to their hospitality services - **Hospitality Industry:** Hotels and resorts can expand on the idea of sensory experiences to provide a more immersive stay - **Food and Restaurant Industry:** Restaurants can explore sensory pairings to enhance customer experience and create unique dining experiences that set them apart ## Related on Trend Hunter - [Authentic UK Inflight Snacks](https://www.trendhunter.com/trends/made-for-drink-british-airways.md) - [Song-Inspired Travel Guides](https://www.trendhunter.com/trends/easyjet-spotify.md) - [Savory In-Flight Pastries](https://www.trendhunter.com/trends/higgidy-and-british-airways.md) - [Elevated In-Flight Menus](https://www.trendhunter.com/trends/delta-airlines-1.md) - [Multisensory Chocolate Bars](https://www.trendhunter.com/trends/fortnum-mason-and-otherway.md) - [Musically Paired Chocolates](https://www.trendhunter.com/trends/cocoa-legato.md) - [Complimentary In-Flight Music Streaming](https://www.trendhunter.com/trends/delta-and-spotify.md) - [Elevated In-Flight Dining Experiences](https://www.trendhunter.com/trends/inflight-dining-experience.md) - [Fresh In-Flight Offerings](https://www.trendhunter.com/trends/fresh-meal-options.md)