# Millennial Convenience Store Meals The 7-Eleven Meal Kit Program Features Flavorful Dinner Options By Michael Hemsworth | Published 2017-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meal-kit-program References: [delimarketnews](https://www.delimarketnews.com/retail/7-eleven-launches-new-meal-kit-program-north-texas/eva-roethler/wed-09132017-1131/5029) & [corp.7-eleven](http://corp.7-eleven.com/corp-press-releases/09-11-2017-dinner-is-served) Meal kits are popular amongst those that want to cook without the required prep, but the newly announced 7-Eleven Meal Kit Program is set to provide full meals that are ready-to-eat. Geared towards Millennials who are snacking more than they are eating standardized meals, the dishes consist of 15 new locally made recipes that are all chef-inspired. They can be picked up at one of the brand's locations as a hot, fresh variety that is more substantial than just relying on [small snacks for sustenance](https://www.trendhunter.com/trends/7eleven-game-day-snacks). The 7-Eleven Meal Kit Program consists of fresh dishes like Homestyle Turkey Chili, Asian-style Beef and Broccoli Bowl and the Chipotle Chicken bowl, amongst several others. Explaining the new meals, VP of Fresh Food Innovation at 7-Eleven, Kelly Buckley, said, "7‑Eleven has always been a hot spot for snacks and drinks. Now, whatever you’re craving for breakfast, lunch, dinner, or a snack, 7‑Eleven has it. If someone wants a breakfast bowl for dinner, we’ve got it. If you want [pizza and fruit](https://www.trendhunter.com/trends/pizza-meal-deal) or a burger and a protein snack pack, you don’t have to go to two places to get it." ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 88% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Convenient Meal Kits:** 7-Eleven's Meal Kit Program provides full meals that are ready-to-eat, catering to millennials who prioritize convenience. - **Locally Sourced Foods:** 7-Eleven's Meal Kit Program features 15 new locally made recipes that are all chef-inspired, responding to the growing demand for locally sourced and sustainable foods. - **Snacking Vs. Standardized Meals:** 7-Eleven's Meal Kit Program caters to millennials who are snacking more than they are eating standardized meals, indicating an opportunity for innovative snack-based meal solutions. ### Where This Applies - **Convenience Stores:** Convenience stores can capitalize on the trend by introducing their own meal kit programs and expanding their fresh food options. - **Food Retail:** Grocery stores can incorporate locally sourced and chef-inspired meals to compete with the convenience of 7-Eleven's Meal Kit Program. - **Food Delivery Services:** Food delivery services can explore innovative ways to provide ready-to-eat or easy-to-prepare meal solutions that cater to the snacking habits of millennials seeking convenient and healthy options. ## Related on Trend Hunter - [Single-Serve Grocer Meals](https://www.trendhunter.com/trends/heatandeat-meals.md) - [Gas Station Meal Partnerships](https://www.trendhunter.com/trends/chongdongwon-convenient-meal-series.md) - [Veggie-Filled Meal Kits](https://www.trendhunter.com/trends/ready-pac-bistro-meal-kits.md) - [Ready-to-Eat Retailer Snacks](https://www.trendhunter.com/trends/7eleven-menu-items.md) - [Convenient Store Chinese Meals](https://www.trendhunter.com/trends/lugang-caf.md) - [Quick-Cooking Stir-Fry Kits](https://www.trendhunter.com/trends/stirfry-kits.md) - [Time-Stamped Dietary Items](https://www.trendhunter.com/trends/cycleme-7eleven-limited.md) - [Diversely Chef-Crafted Fresh Meals](https://www.trendhunter.com/trends/chefcrafted-fresh-meals.md) - [East Asian Cuisine Kits](https://www.trendhunter.com/trends/the-spice-tailor-meal-kits.md)