# AI-Enhanced Meal Plan Apps Heinz Launched Meal Plan App 'Meal Hero' to Create Weekly Meal Plans By Grace Mahas | Published 2019-07-26 | Updated 2019-08-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/meal-hero References: [l2inc](https://www.l2inc.com/daily-insights/heinz-homemade-app) & [try.mymealhero](https://try.mymealhero.com/) Condiment company [Heinz](https://www.trendhunter.com/trends/heinz-ai-ketchup) recently debuted its newest [AI-enhanced meal planning app](https://www.trendhunter.com/trends/recipelens-ai) -- Meal Hero. The app creates [personalized dinner ideas](https://www.trendhunter.com/trends/mycookai) based on your family's eating habits and you can choose between various meal styles including classic, pescatarian, vegetarian, and vegan. Meal Hero then curates weekly meal plans and automates a shopping list for a streamlined grocery experience. For users who don't have time to do the grocery shopping, Meal App has integrated already-popular grocery delivery services as well as the pick-up app Instacart for simple and convenient cooking. This AI-enhanced meal plan will surely resonate with 77% of Americans who prefer a homemade meal over going out and the 51% of American millennials who are interested in meal plans. This free app shows the brand's catalyzation strategy of simplifying consumers' cooking and food shopping needs. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 53% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **AI-enhanced Meal Planning:** Heinz's Meal Hero app uses AI to simplify meal planning for busy consumers. - **Personalized Meal Plans:** Meal Hero creates personalized meal plans based on family eating habits and meal preferences. - **Streamlined Grocery Experience:** The app automates a shopping list for a streamlined grocery experience. ### Where This Applies - **Food and Beverage:** Food and beverage companies can explore AI-enhanced meal planning as a way to personalize the customer experience and create new revenue streams. - **Technology:** Tech companies can develop AI-enhanced meal planning apps that integrate with popular grocery delivery services and pick-up apps to provide a convenient and streamlined experience. - **Retail:** Retailers can incorporate AI meal planning apps into their existing services to provide customers with personalized meal planning and grocery shopping experiences. ## Related on Trend Hunter - [Gamified AI Meal Planning](https://www.trendhunter.com/trends/meal-genius.md) - [AI Cooking Assistants](https://www.trendhunter.com/trends/meal-genius1.md) - [AI Meal Planners](https://www.trendhunter.com/trends/smartcartai.md) - [AI-Assisted Meal Planning Services](https://www.trendhunter.com/trends/workweek-lunch.md) - [AI Dinner-Planning Apps](https://www.trendhunter.com/trends/dinnerfry.md) - [AI Meal Planners](https://www.trendhunter.com/trends/gptpowered-meal-planning-app.md) - [Smart Meal Planning](https://www.trendhunter.com/trends/kitchen-savvy-app.md) - [AI Meal Planners](https://www.trendhunter.com/trends/onlypans.md) - [AI-Powered Meal Planning Apps](https://www.trendhunter.com/trends/aipowered-meal-planning-app.md)