# Portable Kitchen Campers Plated's Kitchen on Wheels Advertises Its Meal Delivery Services By Cadhla Gray | Published 2015-08-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/meal-delivery-services References: [adweek](http://www.adweek.com/news/advertising-branding/platedcom-takes-its-culinary-show-road-airstream-trailer-166326) & [plated](https://www.plated.com/) 'Plated' is an online meal delivery service that brings fresh ingredients and corresponding recipes to their customers' doorsteps. To advertise its services through personal experience, Plated built an [open-concept kitchen in a trailer](https://www.trendhunter.com/trends/barilla-connection-kitchen) that will be driven across the USA. This kitchen-camper will travel to nine different cities including Chicago, Boston and New York City, inviting people to enter and make a home-cooked meal with executive chef Elana Karp. The purpose of this campaign is to renew the [joy of cooking](https://www.trendhunter.com/trends/effortiseverything) and increase interest in Plated's meal delivery services. Home-cooking has become less common in the past few decades with busier schedules and more takeout alternatives. However, a recent survey discovered that Millennials are returning to the kitchen and that 30 million people enjoy cooking a meal for themselves at least once a week. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 56% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Mobile Kitchen Experiences:** Companies can offer unique experiential marketing campaigns by creating mobile kitchens that allow customers to engage with their product or service in a memorable and interactive way. - **Meal Delivery Services:** Meal delivery services can innovate their marketing strategy by incorporating experiential marketing, such as a mobile kitchen, to offer potential customers a hands-on experience with their product. - **Home Cooking Resurgence:** The renewed interest in home cooking among Millennials provides an opportunity for meal delivery services to offer cooking classes, promote their fresh ingredients, and foster a sense of community around cooking and eating meals together. ### Industries Being Reshaped - **Food Delivery Services:** Companies in the food delivery industry can create mobile pop-up experiences to draw in potential customers and offer a unique selling point that sets them apart from competitors. - **Branded Experiential Marketing:** Creating mobile kitchens or other experiential marketing campaigns can provide companies with a memorable way to promote their brand and attract new customers. - **Cooking Education:** With the renewed interest in home cooking, businesses focused on cooking classes and education can leverage this trend to promote their services and attract new customers. ## Related on Trend Hunter - [Advanced Portable Camping Kitchens](https://www.trendhunter.com/trends/kitchen-cruiser.md) - [Meal Kit Installations](https://www.trendhunter.com/trends/giant-delivery-box.md) - [Influencer-Inspired In-Car Dashboards](https://www.trendhunter.com/trends/dashboard-kitchen.md) - [Pro-Grade Self-Standing Kitchens](https://www.trendhunter.com/trends/brio-kitchen-box.md) - [Last-Minute Meal Pop-Ups](https://www.trendhunter.com/trends/no-need-to-go-to-the-store-store.md) - [Creative Culinary Campaigns](https://www.trendhunter.com/trends/cook-different.md) - [Delivery Mishap-Inspired Campaigns](https://www.trendhunter.com/trends/deliverbetter-campaign.md) - [Camper-Centric Kitchen Kits](https://www.trendhunter.com/trends/campercentric-kitchen-kit.md) - [Pop-Up Takeout Joints](https://www.trendhunter.com/trends/popup-takeout-joints.md)