# Meal Deal Chocolates Ritter Sport Adds 100-Gram Blocks to Tesco and Asda Meal Deals By Adam Harrie | Written with AI assistance | Published 2026-10-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/meal-deal-chocolates References: [retailtimes](https://retailtimes.co.uk/ritter-sport-brings-new-excitement-to-meal-deals-across-tesco-and-asda-express)  [Ritter Sport](https://www.trendhunter.com/trends/ritter-sport-and-repositrak) is adding full-size chocolate blocks to the meal deal fixture, offering shoppers a larger option than the smaller singles that typically fill the slot. The brand is placing its [100-gram squares](https://www.trendhunter.com/trends/ferrero-rocher-chocolate-squares) in Tesco and Asda Express stores, with ‘Coconut,’ ‘Butter Biscuit’ and ‘Cornflakes’ variants. The rollout covers 453 Tesco main estate stores starting in October and 190 Asda Express stores starting in November. That adds 643 locations and gives the brand another route into everyday food-to-go purchases, where the block format can stand out alongside a sandwich and drink. At 100 grams, the chocolate makes a meal deal a more substantial confectionery choice and helps the fixture work harder for the brand. It also broadens shoppers' expectations for a lunchtime add-on, shifting the aisle away from bite-size treats alone. Image Credit: Retail Times ## Trend Insights (Trend Hunter) - Score: 8.9/10 - Popularity: 67% | Activity: 100% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Full-size Meal Deals:** Larger confectionery formats in lunch bundles are reshaping value perceptions by turning everyday meal deals into more indulgent, higher-impact purchase occasions. - **Confectionery Format Expansion:** Chocolate blocks entering grab-and-go fixtures create space for brands to disrupt single-serve norms with shareable, premium, and more visible products. - **Lunchtime Treat Upgrades:** The shift from bite-size sweets to substantial add-ons reflects growing potential for indulgent products to redefine routine midday convenience buying. ### Sectors Adopting This - **Confectionery:** Established chocolate brands can use alternative retail placements to challenge category conventions and reach shoppers outside traditional sweets aisles. - **Grocery Retail:** Meal deal fixtures are becoming strategic merchandising zones where retailers can differentiate offers through unexpected product sizes and formats. - **Convenience Retail:** Express-store food-to-go programs gain new relevance as expanded snack options create more varied, premium, and impulse-driven basket opportunities. ## Related on Trend Hunter - [Premium Everyday Chocolate Products](https://www.trendhunter.com/trends/toblerone-products.md) - [Shareable Chocolate Custard Treats](https://www.trendhunter.com/trends/chocolate-coated-custard-cream.md) - [Extra-Nutty Chocolate Bars](https://www.trendhunter.com/trends/ritter-sport-roasted-peanut.md) - [Vibe-Themed Chocolate Ranges](https://www.trendhunter.com/trends/ritter-sport-tasty-vibes.md) - [Chocolate-Themed Snack Food Bars](https://www.trendhunter.com/trends/baker-baker-and-cadbury.md) - [Low-Cost Artisanal Easter Chocolates](https://www.trendhunter.com/trends/tesco-finest-easter-eggs.md) - [Romantic Assorted Bite-Sized Treats](https://www.trendhunter.com/trends/ritter-sport-valentines-day.md) - [Easter Chocolate Snack Squares](https://www.trendhunter.com/trends/rice-krispies-square.md) - [Snacking-Friendly Chocolate Biscuits](https://www.trendhunter.com/trends/tim-tam-twin-pack.md)