# Personalized Meal Boxes KFC India's 'I-Box' Provides a Printed Selfie in One's Likeness By Laura McQuarrie | Published 2017-03-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/meal-box References: [outlookindia](http://www.outlookindia.com/newsscroll/kfc-launches-ibox--an-ultimate-5in1-meal-box-with-a-smart/1014003) & [online.kfc.co.in](https://online.kfc.co.in/) The 'I-Box' is one of the newest menu options at [KFC India](https://www.trendhunter.com/trends/kfc-x-carryminati-saucy-popcorn), which builds upon the success of previous releases like the [KFC 5-in-1 Longer Meal Box](https://www.trendhunter.com/trends/big-bo-box-lineup), which provides an assortment of foods in a convenient carrying container. This new Ultimate 5-in-1 Meal Box will appeal to consumers who are interested in more than a meal, as select KFC stores in India are helping consumers to create a miniature 3D-printed version of themselves. Lluis Ruiz Ribot, the CMO of KFC India says that "Toy collectibles are passé and so are selfies. The KFC I-Box takes things to a whole new level, the Smart Toy is unique, personalized and a mini-you." The commercial for the new I-Box and mini 3D-printed figurines stars a young group of friends, which suggests that it's an offering targeted at teens and young adults rather than kids. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 23% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Key Themes Behind This Trend - **Personalized 3D Prints:** The use of 3D printing technology to create personalized mini versions of customers is a disruptive innovation opportunity that can create more engaging customer experiences. - **Smart Toy Trend:** The use of smart toys like KFC's I-Box that incorporate customization, interactivity and personalization are creating new market opportunities in the fast food industry and beyond. - **Immersive Dining Experiences:** The trend towards immersive dining experiences that go beyond just food and create a full sensory experience is enabling fast food chains to attract younger audiences and create new revenue streams. ### Where This Applies - **Fast Food Industry:** The fast food industry can use personalized meal boxes and 3D printing technology as a way to differentiate themselves and create more personalized experiences for customers. - **Retail Industry:** The retail industry can use personalized mini 3D printing technology to create custom figurines of customers as a way to engage customers and increase brand loyalty. - **Entertainment Industry:** The entertainment industry can leverage immersive dining experiences as a way to create unique experiences that combine food, technology and interactivity to appeal to younger audiences. ## Related on Trend Hunter - [Blind Box QSR Collectibles](https://www.trendhunter.com/trends/baby-sanders-collection.md) - [Lunch-Sized QSR Meal Deals](https://www.trendhunter.com/trends/kfc-lunch-box.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [Co-Created Saucy Bites](https://www.trendhunter.com/trends/kfc-x-carryminati-saucy-popcorn.md) - [Low-Cost QSR Meal Boxes](https://www.trendhunter.com/trends/20-fill-up-box.md) - [Phone Stand Chicken Boxes](https://www.trendhunter.com/trends/voxi-boxi.md) - [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md) - [Multi-Person Meal Bundles](https://www.trendhunter.com/trends/family-feasts.md) - [Expressive Meal Boxes](https://www.trendhunter.com/trends/blank-happy-meal.md)