# Diverse Cuisine Meal Bowls 'Bol' Offers Food from a Wide Variety of Regions By Mishal Omar | Published 2016-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meal-bowls References: [thedieline](http://www.thedieline.com/blog/2016/8/22/bol-foods-meal-pots) & [bandb-studio](http://www.bandb-studio.co.uk/) Bol's meal bowls feature a variety of different foods for people to try and have been rebranded to look more vibrant and playful. With the intention of "bringing you the world in a bowl," the meal bowls are excellent on-the-go alternatives for when people are in a rush. The bowls are healthy and offer dishes such as [Singapore noodles](https://www.trendhunter.com/trends/sainsburys-4), Japanese miso soba, Kyoto curry ramen, Italian tomato courgetti, Moroccan chicken tagine and much more. The branding for Bol is bright and vibrant against a neutral off-white backdrop, ensuring that it is eye-catching for people walking past it. These meal bowls are diverse and offer an excellent alternative to [frozen meals](https://www.trendhunter.com/trends/ready-meal) that tend to be unhealthy and lack flavor. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 39% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Ethnic Meal Bowls:** Opportunity to disrupt the frozen food industry with a wider range of authentic ethnic meals. - **Healthy On-the-go Meals:** Opportunity to innovate the convenience food industry with nutritious options that cater to busy individuals. - **Colorful Food Branding:** Opportunity to bring visual appeal to the food industry with fun and playful branding that catches consumers' attention. ### Industries Being Reshaped - **Frozen Food:** Opportunity to diversify the frozen food market by offering healthy and diverse authentic meal bowls. - **Convenience Food:** Opportunity to disrupt the grab-and-go food industry with healthy meal bowls that cater to busy individuals. - **Food Branding:** Opportunity to innovate the food branding industry with vibrant and playful branding that captivates consumers. ## Related on Trend Hunter - [Pouch-Packaged Supergrain Meals](https://www.trendhunter.com/trends/supergrain-bowls.md) - [Free-From Frozen Bowl Meals](https://www.trendhunter.com/trends/bettr-bowl.md) - [Globally Inspired Pasta Bowls](https://www.trendhunter.com/trends/pasta-agile.md) - [Winter Recipe Vegan Foods](https://www.trendhunter.com/trends/bol-foods.md) - [Plant-Based Nutrient-Boosted Pot Meals](https://www.trendhunter.com/trends/bol-protein-power-pots.md) - [Heat-and-Eat Pouched Meals](https://www.trendhunter.com/trends/bens-original-favourites-and-lunch-bowls.md) - [Virtual Vegan Bowl Restaurants](https://www.trendhunter.com/trends/vegan-bowls-for-all.md) - [Colorful Superfood Menus](https://www.trendhunter.com/trends/oola-bowls.md) - [International Cuisine Frozen Meals](https://www.trendhunter.com/trends/saffron-road-frozen-meals.md)