# Nature-Inspired Brush Branding Meadow Land Exudes a Naturalistic Aesthetic By Jamie Danielle Munro | Published 2014-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/meadow-land References: [packageinspiration](http://www.packageinspiration.com/meadow-land.html/) & [behance.net](http://www.behance.net/agrbrod) [Meadow Land](https://www.trendhunter.com/trends/dairyfree-yogurt-range) by Vladimir Kolpakov takes inspiration from nature. The brand sells [high-end art brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes), which are made from animal hair. This [animal-based nature](https://www.trendhunter.com/trends/endangered-animal-lip-balm) of the materials of the brushes are seen with the designs on the packaging. Racoons are one dominant theme throughout, placed against a white background and done in a water color-like manner. This packaging was done as a student project for Vladimir Kolpakov, who won an award for this design in an international student competition. One can see why: the designs are quite minimalist so as not to take away from the product itself, yet are still memorable and artistic. Meadow Land exudes a high-class quality, thanks to the artistic packaging design by Vladimir Kolpakov, a student who resides in Russia. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 40% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Nature-inspired Packaging:** Disruptive innovation opportunity: Explore using nature-inspired designs and materials in packaging to create a unique and memorable product experience. - **Minimalist Branding:** Disruptive innovation opportunity: Embrace minimalist design principles to create packaging that showcases the product without overwhelming it, while still making a lasting impression. - **Artistic Product Presentation:** Disruptive innovation opportunity: Incorporate artistic elements into product packaging to elevate the perception of the brand and create a sense of luxury. ### Who This Affects Most - **Art Supplies:** Disruptive innovation opportunity: Integrate nature-inspired artwork and sustainable materials in the art supplies industry to attract environmentally conscious customers. - **Luxury Goods:** Disruptive innovation opportunity: Apply minimalist and artistic packaging designs in the luxury goods industry to create a sense of exclusivity and high-class quality. - **Student Competitions:** Disruptive innovation opportunity: Encourage students to participate in design competitions to showcase their creativity and potentially discover innovative packaging solutions. ## Related on Trend Hunter - [Spiritual Stone Brushes](https://www.trendhunter.com/trends/stone-brush.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Canine-Friendly Branding Projects](https://www.trendhunter.com/trends/caninefriendly-branding.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md) - [Artisan Plant Care Brushes](https://www.trendhunter.com/trends/plant-brush.md)