# Dress-Up Princess Fashion The Meadham Kirchoff 2010 London Fashion Week Show By Luisa Amanda Gomes | Published 2010-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/meadham-kirchoff-2010-london References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=34&ArticleID=6732&PageNum=1) & [dazeddigital](http://www.dazeddigital.com/fashionweek/womenswear/aw10/Default.aspx) The Meadham Kirchoff 2010 London Fashion Week show was full of color and very playful. The runway was prepared for veiled models wearing hand-painted leather jackets and long lace dresses with embroidered sequined detailing. The design team claimed that this year they were inspired by the notion of a woman playing dress-up the way she would as a child. With their [sparkly pipe-cleaner tiaras](https://www.trendhunter.com/trends/wild-rose-sparrow), overly glittery bangles going up to the elbow and the mishmash combination of clothing, I would say the Meadham Kirchoff 2010 London show definitely succeeded in that area. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Playful Fashion:** Disruptive innovation opportunity: Create a line of clothing that embraces the concept of playfulness and encourages self-expression. - **Hand-painted Designs:** Disruptive innovation opportunity: Introduce hand-painted designs in the fashion industry, offering unique and personalized clothing options. - **Embroidered Sequined Detailing:** Disruptive innovation opportunity: Develop advanced techniques for embroidered sequined detailing, allowing for intricate and eye-catching designs in garments. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Incorporate the concept of playfulness and creativity into traditional fashion lines, catering to customers seeking unique and unconventional clothing options. - **Art:** Disruptive innovation opportunity: Bridge the gap between art and fashion through collaborations that bring hand-painted designs to the forefront of the art scene. - **Textile Manufacturing:** Disruptive innovation opportunity: Develop new technologies and processes for creating intricate embroidered sequined detailing efficiently and at scale, revolutionizing the textile manufacturing industry. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Dynamic Shape-Shifting Dresses](https://www.trendhunter.com/trends/primrose-dress.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md)