# Refreshing Makeup-Fixing Sprays 'Me & Youth' Offers Multi-Functional, Minimalist Products By Mishal Omar | Published 2017-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/me-youth References: [thedieline](http://www.thedieline.com/blog/2017/1/12/must-have-cosmetics-from-south-africa-with-a-minimalist-design) & [meandyouth](https://meandyouth.com/) 'Me & Youth' is a South African beauty and skincare brand that aims to provide consumers with products that are natural and minimally designed. One of the first products that this brand released is a [makeup fixing spray](https://www.trendhunter.com/trends/revolution-jelly-mist), with its packaging designed by Nicholas Christowitz. The spray comes in a small, black and white minimalist bottle that is easily portable for those who require it to be. It works as a "[three-in-one mist](https://www.trendhunter.com/trends/french-rose-milk)" that can be used to prime the skin, refine it and refresh it while improving the look of makeup. It contains natural skin-healing ingredients like rosewater, aloe vera extract and cucumber extract. The Me & Youth brand is ideal for consumers who enjoy [multi-functional skincare products](https://www.trendhunter.com/trends/psa-skincare-dew-halo). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural Skincare:** Opportunity for brands to develop multi-functional, minimalist skincare products using natural ingredients. - **Minimalist Packaging:** Opportunity for designers to create portable and visually appealing packaging for beauty products. - **Multi-functional Makeup:** Opportunity for brands to create makeup products that serve multiple purposes, such as priming, refining, and refreshing the skin. ### Where This Applies - **Beauty and Skincare:** Beauty brands can tap into the demand for natural, minimalist products with multi-functional formulas. - **Packaging Design:** Designers can focus on creating minimalist, portable packaging for beauty and skincare products. - **Makeup Industry:** Makeup brands can explore the development of multi-functional products that cater to the needs of consumers seeking convenience and efficiency. ## Related on Trend Hunter - [Youth-Focused Facial Mists](https://www.trendhunter.com/trends/evereden-3.md) - [Multi-Purpose Face Mists](https://www.trendhunter.com/trends/antioxidant-face-mist.md) - [Functional Facial Mists](https://www.trendhunter.com/trends/evian-facial-mists.md) - [Cooling Makeup Finishing Sprays](https://www.trendhunter.com/trends/superfix-hydra-cool-mist.md) - [Multifunctional Hydration Serums](https://www.trendhunter.com/trends/balancing-serum.md) - [Skincare-Infused Setting Sprays](https://www.trendhunter.com/trends/ultra-blur.md) - [Anti-Blemish Cooling Mists](https://www.trendhunter.com/trends/blemish-defense-mist.md) - [Multipurpose Hydrating Face Sprays](https://www.trendhunter.com/trends/drpawpaw-hydrating-face-mist.md) - [Hydrating Gel-to-Mist Makeup Sprays](https://www.trendhunter.com/trends/essence-jelly-grip-refreshing-aloe-spray.md)