# Impact-Focused Branding The Me to We New Packaging Reflects Where Your Money is Going By Jamie Danielle Munro | Published 2014-05-15 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/me-to-we References: [packageinspiration](http://www.packageinspiration.com/rafiki.html/) & [evanmade](http://www.evanmade.com/) Me to We is a social enterprise that gives back to people around the world by selling [socially responsible products](https://www.trendhunter.com/trends/community-to-the-people) and donating half of the money to the charity Free the Children. One product being sold by the company is [bracelets for both ankles and wrists](https://www.trendhunter.com/trends/redesigned-retail-packaging), however [the packaging](https://www.trendhunter.com/trends/cocoyo-packaging) didn't reflect why these items were for sale. Me to We brought in Evan MacDonald to complete the design, which made clear what would happen when purchasing these products. For example, on one package at the top it states "Water, Rafiki, Friend Chain," with the words "give one year of clean water to one person." Underneath this statement is a graphic word collage of the benefits of this purchase, and how it will help someone miles away. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Impact-focused Packaging:** Opportunity to design packaging that clearly communicates the social impact of a product to consumers. - **Charitable Marketing:** Opportunity to create marketing campaigns that highlight the charitable giving associated with products and services. - **Transparent Social Responsibility:** Opportunity to increase transparency around social responsibility efforts by clearly communicating impact to consumers. ### Who This Affects Most - **Social Entrepreneurship:** Opportunity for social enterprises to differentiate themselves and increase sales through impactful packaging and marketing. - **Retail:** Opportunity for retailers to increase sales and customer loyalty by partnering with socially responsible brands and highlighting their impact through packaging and marketing. - **Non-profit:** Opportunity for non-profits to increase awareness and donations by partnering with socially responsible brands and promoting their joint impact through packaging and marketing. ## Related on Trend Hunter - [Transparency-Focused Rebranding Campaigns](https://www.trendhunter.com/trends/scotts-protein-ball.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Clear Effects-Driven Packaging](https://www.trendhunter.com/trends/miss-grass.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Striking Sustainable Packaging](https://www.trendhunter.com/trends/no-evil-foods.md) - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [Bright Brand Identity Updates](https://www.trendhunter.com/trends/big-hug-1.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md)