# Brazilian Bazaar Editorials The Me Rio de Janeiro GQ Spain Fashion Story Shows Summery Styles By Jana Pijak | Published 2013-03-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/me-rio-de-janeiro-gq-spain References: [malemodelscene.net](http://www.malemodelscene.net/editorial/giampaolo-sgura-gq-spain/) & [giampaolosgura](http://www.giampaolosgura.com) The 'Me Rio de Janeiro' GQ Spain editorial graces the publication's March 2013 issue. This vibrant fashion story embraces the [bright colors and textile prints](https://www.trendhunter.com/trends/logo-ribbed-knit-tank) synonymous with the heat and [vibrant culture of Brazil](https://www.trendhunter.com/trends/lightness-tension). Models Evandro Soldati and Michael Camiloto pose in front of iconic photographer Giampaolo Sgura's lens as they shop in the town market, walk busy urban streets and visit famed Brazilian landmarks. Evandro and Michael sport retro inspired coifs by hair stylist Andrew Guida and a color-enriched wardrobe that is hand-picked by Miguel Arnau. Showcasing the latest from Louis Vuitton, Burberry Prorsum and Calvin Klein Collection, the 'Me Rio de Janeiro' GQ Spain fashion story by the iconic Giampaolo Sgura embraces [summer-approved looks](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler) that make us look forward to the coming of warmer months ahead. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 74% | Activity: 49% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Brazilian-inspired Fashion:** Fashion brands can incorporate Brazilian culture and tropical colors into their collections to appeal to a wider consumer audience. - **Travel-themed Fashion Editorials:** Fashion publications can use exotic locations as the backdrop for their editorials to attract readers and showcase different cultures. - **Retro Hairstyles:** Hair stylists can bring back vintage looks and put their own modern spin on them to create new trends. ### Where This Applies - **Fashion:** Fashion brands can incorporate Brazilian culture and tropical colors into their collections to appeal to a wider consumer audience. - **Travel and Tourism:** Travel companies can market exotic locations as fashionable destinations for photo shoots and editorials. - **Beauty:** Hair stylists and salons can experiment with retro hairstyles and create modern interpretations of vintage looks. ## Related on Trend Hunter - [Brazilian Craft-Inspired Handmade Fashion](https://www.trendhunter.com/trends/vero-25.md) - [Brazil-Inspired Charming Retail Spaces](https://www.trendhunter.com/trends/farm-rio.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md)