# Bright Blue Seaside Captures Alexa Chung Featured in the Me & City Spring Summer 2012 Campaign By Katherinev123 | Published 2012-06-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/me-city-spring-summer-2012 References: [sassisamblog](http://sassisamblog.com/2012/06/20/so-blue-alexa-chung-for-me-citys-springsummer-2012-campaign) & [me-city](http://www.me-city.com/) Oh, how wonderful it would be to sit alongside Alex Chung in this Me & City Spring Summer 2012 campaign! The British beauty is surrounded by a gorgeous expanse of blue, as she poses pool- and ocean-side for photographer Kai Z Feng in promotion of the clothing brand's latest spring and summer styles. The set for the shoot was a private house situated at the top of a cliff, which provided the perfect backdrop for Me & City's warm-weather offerings, including nautical-inspired separates like a navy striped tank and blue shorts, chic color-blocked frocks and polished, classic accessories. The campaign also featured menswear, which ranged from simple black tees to classic white Bermuda shorts and the must-have summertime blazer. Check out the behind-the-scenes video for the Me & City Spring Summer 2012 campaign shoot here. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 95% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Influencer Marketing:** Opportunity for clothing brands to collaborate with popular influences like Alexa Chung to promote their products. - **Nautical-inspired Fashion:** Potential for fashion brands to capitalize on the trend of nautical-inspired clothing, featuring navy stripes and blue hues. - **Men's Summer Fashion:** Opportunity for clothing brands to showcase stylish and versatile summer fashion options for men. ### Sectors Adopting This - **Fashion:** Opportunity for fashion industry to incorporate influencer marketing and nautical-inspired fashion into their brand strategies. - **Marketing and Advertising:** Opportunity for marketing agencies to develop influencer marketing campaigns for clothing brands. - **Retail:** Opportunity for retailers to stock nautical-inspired clothing and summer fashion options for both men and women. ## Related on Trend Hunter - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Mediterranean-Inspired Swimwear Collections](https://www.trendhunter.com/trends/escape-into-the-blue.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md)