# Pretend Couple Campaigns The Me & City Ads Star Orlando Bloom and Agyness Deyn By Meghan Young | Published 2010-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/me-city-ads References: [justjared.buzznet](http://justjared.buzznet.com/2010/01/30/orlando-bloom-agyness-deyn-me-and-city-ads/) & [me-city](http://www.me-city.com) I have honestly not come across a cuter [fashion campaign](https://www.trendhunter.com/trends/alessandro-micheles) than the Me & City ads--at least, not for this year. Starring heartthrob actor Orlando Bloom and model guru Agyness Deyn, it portrays them as a young [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection) couple. Photographed by Terry Richardson, Bloom and Deyn are an effortless couple in the Me & City ads, so much so that it actually looks as though the paparazzi captured them in real life instead of the whole thing being staged. Too cute for words. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 77% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Faux Celebrity Endorsements:** Opportunity for brands to create campaigns featuring celebrity look-alikes to promote their product without the cost of actual celebrity endorsements. - **Realistic Advertising Imagery:** An opportunity for brands to use realistic settings and people in their advertising imagery, thereby creating a more relatable and authentic vibe. - **Creating a Story with Advertising:** An opportunity for brands to create a story or plot within their advertising campaigns, bringing a unique and entertaining touch to their product promotions. ### Where This Applies - **Fashion:** Opportunity for fashion brands to use celebrity look-alikes or fictional characters in their campaigns to create aura and momentum behind their brand. - **Retail:** An opportunity for retailers to create advertising campaigns that offer relatable and authentic imagery, helping their customers visualize and identify with the store and its products. - **Film/tv Industry:** Opportunity for film/TV industry professionals to leverage the idea of bringing a story and plot to advertising campaigns to generate interest and appeal for new releases. ## Related on Trend Hunter - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Cinematic Valentine's Day Campaigns](https://www.trendhunter.com/trends/valentines-day-film.md) - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md)