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# Superstar Shades
The MDG Sunglasses by Madonna and Dolce & Gabbana

By Meghan Young | Published 2010-03-16 | Celebs
Source: Trend Hunter, https://www.trendhunter.com/trends/mdg-sunglasses
References: [fabsugar](http://www.fabsugar.com/Madonna-Designs-Sunglasses-Dolce-Gabbana-7764499) & [dolcegabbana](http://www.dolcegabbana.com)

Seems like Madonna was bitten by the fashion bug, first [H&M](https://www.trendhunter.com/trends/land-of-oz), then Macy's because now she has a line of MDG sunglasses after teaming up with [Dolce & Gabbana](https://www.trendhunter.com/trends/luxury-boutique). What is this woman not capable of doing?

A collection of six [luxury shades](https://www.trendhunter.com/trends/rverie-collection), the MDG sunglasses range from $248 to $289. Madonna definitely injects her sultry sexiness into the ads and designs for these specs.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 34% | Activity: 65% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### What's Driving This Trend

- **Celebrity Fashion Collaborations:** The partnership between Madonna and Dolce & Gabbana to launch a line of MDG sunglasses reflects a growing trend of celebrities collaborating with fashion brands to release fashion and apparel lines.
- **Luxury Sunglasses Market:** The MDG Sunglasses by Madonna and Dolce & Gabbana indicate a trend in the luxury sunglasses market, where designers are using celebrity brand partnership to attract consumers.
- **Celebrity-endorsed Products:** Famous personalities such as Madonna are lending their names and images to brands, creating an opportunity for businesses to leverage their brand for product endorsement and expansion.

### Who This Affects Most

- **Fashion Retail:** The launch of MDG Sunglasses by Madonna and Dolce & Gabbana creates an opportunity for businesses within the fashion retail industry to collaborate with celebrity designers and launch limited edition product lines.
- **Luxury Goods:** The partnership between Madonna and Dolce & Gabbana, and the release of the MDG Sunglasses, reflects a trend in the luxury goods market, where fashion designers collaborate with celebrities to design and market luxury products.
- **Personal Accessories:** The MDG Sunglasses by Madonna and Dolce & Gabbana create an opportunity for businesses within the personal accessories industry to design and launch high-end celebrity-endorsed sunglasses lines.

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