# Sweet Potato-Based Burgers McDonald's Netherlands Announced the 'McYam' Plant-Based Vegan Burger By Colin Smith | Published 2022-04-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/mcyam References: [vegnews](https://vegnews.com/2022/4/mcdonalds-netherlands-mcyam) & [eosta](https://www.eosta.com/en/eosta-where-ecology-meets-economy)  [McDonald's](https://www.trendhunter.com/trends/mcdonalds-meatless-mckroket) has announced a [new vegan offering](https://www.trendhunter.com/trends/juicy-marbles) for its Netherlands locations titled the 'McYam.' The McYam was created through a collaboration between McDonald's and 'Eosta,' a Dutch food company. McDonald's sought a new [alternative meat product](https://www.trendhunter.com/trends/grilld-and-beyond-meat) for its Netherlands locations due to a new legislation in the Netherlands that would implement am eat and sugar tax. The McYam was selected because of its closeness to meat as well as its low, 50-cent production cost. The yam-based pattie in the McYam contains protein and fat, making it comparable to plain red meat. Additionally, the yam pattie is flavor-diverse due to its subtle sweetness. Simply using McDonald's original burger recipe, which contains onions, pickles, and condiments is enough to make the McYam a delicious alternative to meat. Aside from this, McDonald's will use the McYam pattie to create specialty burgers and offerings while it experiments with toppings and dressings. Image Credit: Eosta, McDonald's ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 43% | Activity: 79% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Burgers:** Companies can innovate by creating low-cost, protein-rich, and flavor-diverse alternatives to meat products. - **Collaboration with Food Companies:** Collaborating with food companies can lead to the development of more sustainable and healthy food options. - **Specialty Burger Offerings:** Companies can experiment with toppings and dressings to create unique and personalized burger options. ### Sectors Adopting This - **Fast Food:** Fast food chains can reduce their carbon footprint by offering plant-based alternatives while still providing affordable prices. - **Food Production:** Food production companies can use yams and other root vegetables to create sustainable, low-cost, and nutritious alternatives to meat products. - **Food Retail:** Food retailers can showcase and provide innovative plant-based products, and especially affordable and healthy options for food-conscious consumers. ## Related on Trend Hunter - [Savory QSR Jackfruit Burgers](https://www.trendhunter.com/trends/mcdonalds-meatless-mckroket.md) - [Delicious QSR Veggie Burgers](https://www.trendhunter.com/trends/mcveggie.md) - [Jackfruit-Based Smash Burgers](https://www.trendhunter.com/trends/plantbased-classic-smash-burger.md) - [Collaborative Plant-Based Nuggets](https://www.trendhunter.com/trends/mcplant-nuggets.md) - [Mycoprotein Plant-Based Burgers](https://www.trendhunter.com/trends/mycoprotein-plantbased-burger.md) - [House-Made QSR Veggie Burgers](https://www.trendhunter.com/trends/aw-plantbased-burger.md) - [Meat-Free Bacon Burgers](https://www.trendhunter.com/trends/bakon-king.md) - [Vegan QSR Frozen Treats](https://www.trendhunter.com/trends/vegan-qsr-frozen-treats.md) - [Crispy Vegan Fish Burgers](https://www.trendhunter.com/trends/vegan-fish-burger.md)