# White Chocolate Oat Cookies McVitie’s White Hobnobs are Made with 100% Whole Grain Oats By Michael Hemsworth | Published 2026-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcvities-white-hobnobs References: [kamcity](https://www.kamcity.com/namnews/products-promotions/mcvities-adds-new-variant-to-hobnobs-range/)  McVitie’s White Hobnobs have been announced by the pladis-owned brand as the latest version of the classic Hobnobs biscuits in the UK for fans to try out this season. The cookies start off with a 100% whole grain oat base that's topped with a layer of white chocolate flavored coating, which combine to achieve a crispy and sweet profile. The biscuits are priced at £2.25 for a 232-gram packet and are arriving now at Morrisons before receiving a wider release in July. Brand Manager at pladis UK&I Eleonore de Saint Perier spoke on the McVitie’s White Hobnobs saying, "We’re delighted to introduce McVitie’s White Hobnobs to the Hobnobs family. They combine our iconic wholegrain oat biscuit with a smooth white chocolate flavour coating, creating an exciting spin on a firm family favourite. They are something a bit more special for those moments when a simple biscuit won’t do.” ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 63% | Activity: 72% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Premiumized Everyday Biscuits:** Familiar cookie formats are gaining elevated coatings and richer flavor cues, creating room for affordable indulgence products that sit between basic snacks and premium confectionery. - **Whole-grain Sweet Treats:** The use of 100% whole grain oats in indulgent biscuits reflects a growing space for snacks that balance comfort-led sweetness with better-for-you ingredient perceptions. - **Flavor-led Line Extensions:** Classic biscuit brands are using novel coatings and seasonal flavor twists to refresh heritage products, opening opportunities for limited releases that drive trial without abandoning core brand recognition. ### Sectors Adopting This - **Packaged Snacks:** Snack manufacturers can benefit from hybrid products that merge health-associated bases with dessert-style finishes, reshaping how mainstream biscuits compete for everyday treat occasions. - **Confectionery:** White chocolate-flavored coatings on oat biscuits highlight crossover potential between candy and bakery categories, supporting new formats that expand chocolate consumption beyond traditional bars. - **Grocery Retail:** Supermarkets serving as early launch partners for branded snack innovations gain differentiation through exclusive access, making retail shelves a testing ground for demand before broader distribution. ## Related on Trend Hunter - [Cream-Filled Oat Biscuits](https://www.trendhunter.com/trends/hobnobs-oaty-crunch-creams.md) - [Biscuit Brand Chocolate Bars](https://www.trendhunter.com/trends/mcvities-club-layers-orange.md) - [Savory Baked Cracker Snacks](https://www.trendhunter.com/trends/mcvities-penguin-bites.md) - [Caramelized Cookie Cereals](https://www.trendhunter.com/trends/kelloggs-krave-caramelised-biscuit-white-choc.md) - [Crispy Cereal Chocolate Treats](https://www.trendhunter.com/trends/milkybar-crunchy-pops.md) - [Nutrition-Minded Oat Products](https://www.trendhunter.com/trends/whites-oats.md) - [Golden Buttery Biscuit Snacks](https://www.trendhunter.com/trends/mcvities-digestives-the-light-one.md) - [Biscuit-Flavored Ice Creams](https://www.trendhunter.com/trends/mcvities-ice-cream.md) - [White Chocolate Australian Biscuits](https://www.trendhunter.com/trends/tim-tam-white-chocolate.md)