# Limited-Edition Citrus Snack Cakes The McVitie’s Jaffa Cakes Lemon & Lime Flavor is Balanced By Michael Hemsworth | Published 2018-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcvities-jaffa-cakes References: [foodbev](https://www.foodbev.com/news/pladis-to-release-limited-edition-lemon-lime-jaffa-cakes/) & [mcvities](http://www.mcvities.co.uk/products/jaffa-cakes) The [McVitie’s](https://www.trendhunter.com/trends/jaffa-cakes-raspberry) Jaffa Cakes Lemon & Lime flavor is a new limited-edition offering from the snack brand that will provide consumers with a different kind of taste to enjoy this summer. The cakes are made with the brand's signature combination of ingredients that infuses lemon and lime flavors into the mix for a balanced treat that will be appreciated by old and new fans of the snacks. The new cakes have been launched alongside a new snack pack packaging design that will allow consumers to enjoy the classic treats when out of the house. The McVitie’s Jaffa Cakes Lemon & Lime flavor looks to switch up traditional offerings from the brand and drive new interest in the snack to keep it relevant for modern consumers. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 66% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Citrus Snack Cakes:** Disruptive innovation opportunity: Creating limited-edition flavors of popular snack brands to generate new interest and appeal to modern consumers. - **Balanced Lemon & Lime Flavor:** Disruptive innovation opportunity: Incorporating unique and balanced flavor combinations into popular snack options to offer consumers a different taste experience. - **New Snack Pack Packaging Design:** Disruptive innovation opportunity: Developing innovative packaging designs that allow consumers to conveniently enjoy snacks on-the-go. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Introducing limited-edition snack flavors in the food and beverage industry to cater to changing consumer tastes and preferences. - **Snack Manufacturing:** Disruptive innovation opportunity: Using creative flavor combinations and packaging designs in the snack manufacturing industry to drive consumer interest and maintain relevancy. - **Convenience Retail:** Disruptive innovation opportunity: Leveraging innovative snack pack packaging designs in the convenience retail industry to enhance the on-the-go snacking experience for consumers. ## Related on Trend Hunter - [Citrusy Raspberry-Filled Snack Cakes](https://www.trendhunter.com/trends/jaffa-cakes-raspberry.md) - [Nostalgic British Snack Cakes](https://www.trendhunter.com/trends/mcvities-cake-bars.md) - [Cola-Flavored Snack Cakes](https://www.trendhunter.com/trends/mcvities-jaffa-cakes-cola-bottle.md) - [Tropical Snack Cakes](https://www.trendhunter.com/trends/mcvities-jamaica-ginger-cake.md) - [Spicy-Sweet Snack Cakes](https://www.trendhunter.com/trends/mcvities-jaffa-cakes-hot-honey.md) - [Swicy Snack Cakes](https://www.trendhunter.com/trends/mcvities-jaffa-cakes-hot-honey1.md) - [Citrusy Summertime Snack Products](https://www.trendhunter.com/trends/lemon-macaroons.md) - [White Chocolate Jaffa Cakes](https://www.trendhunter.com/trends/white-chocolate-jaffa-cakes.md) - [Citrusy Springtime Eclairs](https://www.trendhunter.com/trends/zesty-lemon-eclairs.md)