# Patriotic British Biscuit Flavors Three New McVitie’s Digestives Flavors are Being Launched By Michael Hemsworth | Published 2020-02-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcvities-digestives References: [conveniencestore](https://www.conveniencestore.co.uk/products/mcvities-flies-the-flag-with-british-inspired-chocolate-digestives-flavours/601959.article) & [pladisglobal](https://www.pladisglobal.com) A trio of [McVitie’s](https://www.trendhunter.com/trends/mcvities-gold-digestives) Digestives biscuits are being launched by Pladis to help offer consumers a tasty treat to nibble on when cheering for Great Britain at the upcoming Tokyo 2020 Olympics. The new biscuits come in the Marmalade on Toast, Cherry Bakewell and Strawberries & Cream flavor options, which are all inspired by iconically British treats. Consumers can have their say with which one is their favorite using the hashtag #SaveYourFave with the most popular option becoming a permanent offering. Brand Director for McVitie's at [Pladis UK&I](https://www.trendhunter.com/trends/mcvities-chocolate-digestives) Emma Stowers spoke on the new biscuits saying, "[Team GB](https://www.trendhunter.com/trends/nulo-summer-games) and McVitie’s both have a proud heritage and have been bringing British people together for many years. As part of our partnership we knew that we wanted to create a big buzz around this year’s Olympic Games and help the nation cheer on Team GB from their own homes. And, what better way to do this than by launching a range of distinctively British, limited-edition flavors to the McVitie’s Chocolate Digestives range?" ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 30% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Limited-edition Biscuit Flavors:** The launch of new McVitie’s Digestives flavors presents an opportunity for companies to explore the creation of limited-edition flavors that are inspired by local or cultural treats. - **Consumer Participation and Feedback:** The hashtag campaign #SaveYourFave demonstrates the potential for businesses to engage consumers in product development and decision-making processes. - **Branding with National Pride:** The patriotic British theme of the McVitie’s Digestives flavors highlights the opportunity for brands to leverage national pride and cultural associations in their marketing strategies. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore the potential for creating limited-edition flavors and engaging consumers in product development. - **Marketing and Advertising:** The marketing and advertising industry can utilize the strategic use of national pride and cultural associations to connect with consumers and build brand loyalty. - **Social Media and Digital Engagement:** The success of the hashtag campaign #SaveYourFave indicates the opportunities for leveraging social media and digital platforms to involve consumers and generate buzz for products and brands. ## Related on Trend Hunter - [Golden Caramel Digestive Cookies](https://www.trendhunter.com/trends/mcvities-gold-digestives.md) - [Tasty Triple-Chocolate Biscuits](https://www.trendhunter.com/trends/mcvities-seriously-chocolatey-digestives.md) - [White Chocolate-Covered Biscuits](https://www.trendhunter.com/trends/mcvities-1.md) - [Biscuit-Flavored Ice Creams](https://www.trendhunter.com/trends/mcvities-ice-cream.md) - [Celebratory Biscuit Campaigns](https://www.trendhunter.com/trends/mcvities-chocolate-digestives.md) - [Sharing-Focused Biscuit Snacks](https://www.trendhunter.com/trends/mcvities-blissfuls.md) - [Mini Chocolate Biscuits](https://www.trendhunter.com/trends/mcvities-2.md) - [Golden Buttery Biscuit Snacks](https://www.trendhunter.com/trends/mcvities-digestives-the-light-one.md) - [Limited-Edition Seasonal Biscuits](https://www.trendhunter.com/trends/2024-seasonal-products.md)