# Millennial-Targeted Cookie Flavors The New McVitie’s Digestive Twists Flavors are Artisanal By Michael Hemsworth | Published 2019-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcvities-digestive-twists References: [talkingretail](https://www.talkingretail.com/products-news/biscuits-cakes/mcvities-puts-twist-digestives-new-flavours-01-04-2019/) & [mcvities](http://www.mcvities.com) The new [McVitie’s](https://www.trendhunter.com/trends/mcvities-seriously-chocolatey-digestives) Digestive Twists cookie flavors have been unveiled by the brand to help entice younger consumer demographics like Millennials by using distinct ingredients. The new flavors include Chocolate Chip & Caramel Bits and Chocolate Chip & Coconut, which are both crafted with an attention to [high-quality ingredients and texture](https://www.trendhunter.com/trends/mcvities-hobnobs-oaty-cookies). This could help the biscuits to maintain their popularity as an [everyday indulgence](https://www.trendhunter.com/trends/mcvities-penguin-cake-bar) for consumers to enjoy with their choice of hot drink or as a sensible dessert. The McVitie’s Digestive Twists cookie flavors were developed through extensive research that yielded positive results regarding how consumers aged 18 to 34 would receive them. A solid 80% of respondents praised the new flavor combinations thanks to their exciting deviation from the traditional ingredients and products presently found in the market. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 39% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Artisanal Cookie Flavors:** Disruptive innovation opportunity: Develop unique and high-quality cookie flavors to appeal to younger consumer demographics like Millennials. - **Distinct Ingredient Combinations:** Disruptive innovation opportunity: Experiment with new and exciting flavor combinations that deviate from traditional ingredients to attract younger consumers. - **Texture-focused Biscuits:** Disruptive innovation opportunity: Create biscuits with attention to texture to provide a unique and enjoyable eating experience for consumers. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Capitalize on the growing demand for unique and high-quality cookie flavors in the food and beverage industry. - **Snack:** Disruptive innovation opportunity: Introduce innovative and distinct biscuit flavors to the snack industry to cater to the preferences of younger consumers. - **Consumer Goods:** Disruptive innovation opportunity: Incorporate texture-focused biscuits with unique flavor combinations into consumer goods offerings for a differentiated product in the market. ## Related on Trend Hunter - [Tasty Triple-Chocolate Biscuits](https://www.trendhunter.com/trends/mcvities-seriously-chocolatey-digestives.md) - [Golden Caramel Digestive Cookies](https://www.trendhunter.com/trends/mcvities-gold-digestives.md) - [Indulgent Snack-Friendly Mini Biscuits](https://www.trendhunter.com/trends/mcvities-digestives-milk-chocolate-minis.md) - [Limited-Edition Pink-Hued Biscuits](https://www.trendhunter.com/trends/mcvities-digestives-pink.md) - [Mini Chocolate Biscuits](https://www.trendhunter.com/trends/mcvities-2.md) - [Golden Buttery Biscuit Snacks](https://www.trendhunter.com/trends/mcvities-digestives-the-light-one.md) - [Celebratory Biscuit Campaigns](https://www.trendhunter.com/trends/mcvities-chocolate-digestives.md) - [Indulgent Snacking Biscuits](https://www.trendhunter.com/trends/mcvities-signature.md) - [Sharing-Focused Biscuit Snacks](https://www.trendhunter.com/trends/mcvities-blissfuls.md)