# Salted Caramel Biscuit Bars The McVitie’s Club Bar is Introducing a New Flavor By Michael Hemsworth | Published 2022-02-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcvities-club-bar References: [foodbev](https://www.foodbev.com/news/pladis-introduces-new-mcvities-club-bar-flavour/) & [pladisglobal](https://pladisglobal.com)  The [McVitie’s Club](https://www.trendhunter.com/trends/mcvities-club-layers-orange) bar is being launched by Pladis in the UK in a new flavor to provide consumers with access to a tasty new option that comes as the brand's first new flavor in 10 years. The salted caramel biscuit bar consists of a crunchy biscuit center that is paired with a thick layer of milk chocolate on the exterior along with a salted caramel cream on the interior. The bar is arriving on store shelves now at a price point of £1 for a pack of seven or £1.70 for a pack of eight. Marketing Director at [McVitie's](https://www.trendhunter.com/trends/mcvities-cake-bars), [Pladis UK&I](https://www.trendhunter.com/trends/mcvities-gold-billions) David Titman commented on the new McVitie’s Club bar saying, "McVitie’s Club has been a favourite among biscuit-lovers for many years, so we’re very excited to be able to offer a brand-new flavour for fans to try. The new biscuit has everything people know and love about Club, with its classic chunky chocolate exterior and crunchy biscuit middle, now with a sweet and salty twist. Salted caramel has become a hugely popular flavour over recent years, so we just couldn’t resist!” ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 38% | Activity: 48% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Salted Caramel Popularity:** Capitalizing on the increasing popularity of salted caramel flavor in various products, offering a variety of innovative salted caramel flavored options. - **Craveable Flavor Pairings:** Exploring the combination of sweet and savory flavors in snack products, providing consumers with unique, crave-worthy taste experiences. - **Affordable Indulgence:** Offering premium flavors and textures in snack products at an accessible price point, catering to consumers seeking affordable luxuries. ### Sectors Adopting This - **Snack Food Industry:** Incorporating popular flavor profiles and unique combinations into new snack products, standing out in a competitive market. - **Confectionery Industry:** Expanding on the sweet and savory trend by creating diverse flavor combinations to entice consumers and boost product sales. - **Bakery Industry:** Innovating in flavor pairings and incorporating consumer-favorite tastes to drive the sales of bakery items and attract new customers. ## Related on Trend Hunter - [Biscuit Brand Chocolate Bars](https://www.trendhunter.com/trends/mcvities-club-layers-orange.md) - [Indulgent Chocolate Wafer Bars](https://www.trendhunter.com/trends/mcvities-gold-billions.md) - [Sharing-Focused Biscuit Snacks](https://www.trendhunter.com/trends/mcvities-blissfuls.md) - [Golden Caramel Digestive Cookies](https://www.trendhunter.com/trends/mcvities-gold-digestives.md) - [Salted Sweetly Finished Snacks](https://www.trendhunter.com/trends/club-crisps-sweet-salty.md) - [Indulgent Snacking Biscuits](https://www.trendhunter.com/trends/mcvities-signature.md) - [Popping Candy-Infused Cake Bars](https://www.trendhunter.com/trends/mcvities-bn-popping-candy-cake-bars.md) - [Tasty Triple-Chocolate Biscuits](https://www.trendhunter.com/trends/mcvities-seriously-chocolatey-digestives.md) - [Affordable Bakery-Inspired Biscuits](https://www.trendhunter.com/trends/pladis-mcvities-tartlets.md)