# Alternative Format Confection Cakes The McVitie's Cakes Cater to Different Snacking Occasions By Michael Hemsworth | Published 2019-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcvities-cakes References: [conveniencestore](https://www.conveniencestore.co.uk/products/pladis-introduces-host-of-new-mcvities-cakes/576056.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [mcvities](http://www.mcvities.co.uk) The McVitie's Cakes portfolio has been expanded by the brand to offer consumers a new way to snack, depending on their needs or preferences at any given time. Focused on convenience and perfect for [on-the-go snacking](https://www.trendhunter.com/trends/little-debbie-treats), the cakes are individually packaged in recyclable packaging thanks to a partnership with [Terracycle](https://www.trendhunter.com/trends/wag-n-wash) to help divert unnecessary waste from entering our landfills. The cakes come in three new varieties including McVitie’s Club Honeycomb Cake Crunchies, McVitie’s Moments White Chocolate & Raspberry Crunch and [McVitie's Hobnobs Peanut Butter Fudge Flapjack](https://www.trendhunter.com/trends/mcvities-hobnobs-oaty-cookies). The McVitie's Cakes are available now for purchase at convenience stores and are expected to be widely popular amongst consumers seeking a more convenient way to indulge their sweet tooth when out of the house. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 60% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Convenience Snacking:** The expansion of individually packaged cakes cater to the growing demand for on-the-go snacking options. - **Sustainable Packaging:** The partnership with Terracycle to provide recyclable packaging presents an opportunity for companies to address consumer concerns about environmental impact. - **Innovative Flavor Combinations:** The introduction of unique cake flavors like honeycomb, white chocolate & raspberry, and peanut butter fudge flapjack offers a chance for businesses to tap into the market's interest in novel taste experiences. ### Where This Applies - **Confectionery:** The expansion of alternative format confection cakes opens up opportunities for confectionery companies to diversify their product offerings and attract new customer segments. - **Packaging:** The focus on sustainable packaging creates openings for companies in the packaging industry to develop eco-friendly solutions and meet the increasing consumer demand for environmentally conscious options. - **Snack Food:** The rise of individually packaged convenience cakes provides an avenue for snack food companies to expand their portfolios and capture consumers looking for convenient snacking options. ## Related on Trend Hunter - [Nostalgic British Snack Cakes](https://www.trendhunter.com/trends/mcvities-cake-bars.md) - [Limited-Edition Seasonal Biscuits](https://www.trendhunter.com/trends/2024-seasonal-products.md) - [Candy Bar-Themed Cakes](https://www.trendhunter.com/trends/cadbury-cakes.md) - [Indulgent Snacking Biscuits](https://www.trendhunter.com/trends/mcvities-signature.md) - [Decadent Chocolate Snack Cakes](https://www.trendhunter.com/trends/new-mr-kipling-cakes.md) - [Citrusy Raspberry-Filled Snack Cakes](https://www.trendhunter.com/trends/jaffa-cakes-raspberry.md) - [Sharing-Focused Biscuit Snacks](https://www.trendhunter.com/trends/mcvities-blissfuls.md) - [Affordable Bakery-Inspired Biscuits](https://www.trendhunter.com/trends/pladis-mcvities-tartlets.md) - [Tropical Snack Cakes](https://www.trendhunter.com/trends/mcvities-jamaica-ginger-cake.md)