# Popping Candy-Infused Cake Bars McVitie’s BN Popping Candy Cake Bars Come in Two Flavors By Michael Hemsworth | Published 2023-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcvities-bn-popping-candy-cake-bars References: [talkingretail](https://www.talkingretail.com/products-news/biscuits-cakes/new-mcvities-bn-popping-candy-cake-bars-15-09-2023/) & [mcvities](https://mcvities.co.uk)  The [McVitie’s](https://www.trendhunter.com/trends/bn-mini-rolls) BN Popping Candy Cake Bars are a new product from Pladis for the UK market formulated with taste and texture in mind to position them perfectly amongst curious foodies. The product is crafted with sponge cake along with a cream filling that's infused with popping candy pieces that will activate upon being eaten. These ingredients combine to create a creamy yet surprising texture and are sure to be a hit amongst kids or adults alike. The cake bars come in Sizzling Strawberry and Crackling Chocolate flavor options, which come in five-packs priced at £1.25. Senior Brand Manager - Cake at [Pladis UK&I](https://www.trendhunter.com/trends/mcvities-club-bar) Niall O'Connor commented on the McVitie’s BN Popping Candy Cake Bars saying, "With their signature smile, McVitie’s BN biscuits are treasured not just for their great taste, but for their ‘fun’ factor – and McVitie’s BN Popping Candy Cake Bars tick both of these boxes. Mixing the classic flavours BN is known and loved for with a surprise pop of candy for an extra taste sensation, our BN Popping Candy Cake Bars promise a unique, exciting snacking experience which will help tantalise the tastebuds of younger families on the hunt for novel treats.” ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 21% | Activity: 19% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Novel Snack Experiences:** McVitie’s BN Popping Candy Cake Bars promise a unique, exciting snacking experience which will help tantalise the tastebuds of younger families on the hunt for novel treats. - **Texture-infused Foods:** The cake bars are crafted with sponge cake along with a cream filling that's infused with popping candy pieces that will activate upon being eaten, creating a creamy yet surprising texture. - **Interactive Food Products:** The BN Popping Candy Cake Bars combine classic flavors with a surprise pop of candy, offering a fun and interactive element to snacking. ### Who This Affects Most - **Confectionery:** The McVitie’s BN Popping Candy Cake Bars bring a new and enticing twist to the confectionery industry with their unique texture-infused snack experience. - **Food and Beverage:** The novel snacking experience provided by McVitie’s BN Popping Candy Cake Bars appeals to consumers in the food and beverage industry looking for innovative and interactive products. - **Children's Products:** McVitie’s BN Popping Candy Cake Bars, with their surprising texture and fun flavors, are poised to be a hit among kids, making them a valuable addition to the children's products market. ## Related on Trend Hunter - [Mini Cake Rolls](https://www.trendhunter.com/trends/bn-mini-rolls.md) - [Nostalgic British Snack Cakes](https://www.trendhunter.com/trends/mcvities-cake-bars.md) - [Milkshake-Flavored Dessert Bars](https://www.trendhunter.com/trends/mcvities-penguin-cake-bar.md) - [Salted Caramel Biscuit Bars](https://www.trendhunter.com/trends/mcvities-club-bar.md) - [Cotton Candy Cookie Products](https://www.trendhunter.com/trends/mcvities-iced-gems-candy-floss.md) - [Popping Candy Protein Bars](https://www.trendhunter.com/trends/highprotein-bar.md) - [Cola-Flavored Snack Cakes](https://www.trendhunter.com/trends/mcvities-jaffa-cakes-cola-bottle.md) - [Bakery-Inspired Chocolate Products](https://www.trendhunter.com/trends/nestl-confectionery.md) - [Indulgent Chocolate Wafer Bars](https://www.trendhunter.com/trends/mcvities-gold-billions.md)