# Collagen-Enhanced Protein Bars The MCTBar Snacks Support Health, Wellness and Nutrition By Michael Hemsworth | Published 2020-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mctbar References: [progressivegrocer](https://progressivegrocer.com/mctbar) & [mctco](https://mctco.com/collections/mct-products) The MCTBar snack bars are a range of food products for consumers who are looking for a way to stave off hunger between meals and increase their intake of essential nutrients. The snack bars are, as their name suggests, formulated with MCT oil along with [collagen protein](https://www.trendhunter.com/trends/dolcas-biotech) that both work in tandem to support flexible joints, health skin and even [brain cognition](https://www.trendhunter.com/trends/mosh-snack-bars). The snacks only have [three grams of carbs per bar](https://www.trendhunter.com/trends/sea-salt-caramel-chocolate-cookie-bar) and come in six flavor options including Banana Beautiful, Berry Beautiful, Cocoa, Lemon Boost, Caramel Sea Salt and Cookie Dough. The MCTBar snack bars are priced at $2.99 a piece, and also feature a gluten-free, dairy-free and non-GMO recipe that is made with ingredients that make them taste more like a dessert without the guilt. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 87% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Collagen-enhanced Protein Bars:** Opportunity for the development of more collagen-enhanced protein snacks with specific health benefits other than hunger control. - **MCT Oil Supplements:** Opportunity to create innovative MCT oil products that support various aspects of health, such as brain cognition and flexible joints. - **Low-carb Snacks:** Opportunity to expand the market for low-carb snack options with a focus on taste and guilt-free indulgence. ### Industries Being Reshaped - **Health and Wellness Snack Bars:** Disruptive innovation opportunity to create snack bars that combine multiple health benefits and satisfy consumer demand for convenient, nutritious snacks. - **Sports and Fitness Supplements:** Opportunity to develop supplements that cater to athletes and fitness enthusiasts by incorporating collagen and MCT oil for recovery and performance enhancement. - **Functional Food and Beverage:** Opportunity to introduce functional food and beverage products that address specific health concerns, such as joint health and cognitive function, through ingredients like collagen and MCT oil. ## Related on Trend Hunter - [Collagen-Infused Keto Bars](https://www.trendhunter.com/trends/keto-krisp.md) - [Brain-Boosting Protein Bars](https://www.trendhunter.com/trends/plantpowered-protein-bar.md) - [Health-Conscious Probiotic Protein Bars](https://www.trendhunter.com/trends/probiotic-protein-bar.md) - [Indulgent Caramel Protein Bars](https://www.trendhunter.com/trends/snck-protein-bar.md) - [Nutritious Brain-Body Bars](https://www.trendhunter.com/trends/creatimes-creatine-protein-bar.md) - [Brain-Boosting Protein Bars](https://www.trendhunter.com/trends/mosh.md) - [Clean Ingredient Protein Bars](https://www.trendhunter.com/trends/bodybar-protein.md) - [Cocoa-Flavored Bone Broth Bars](https://www.trendhunter.com/trends/bone-broth-chocolate-crunch.md) - [Tropically Themed Protein Bars](https://www.trendhunter.com/trends/barebells-coco-caramel-almond.md)