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# Powdered Coconut Oil Supplements
The BUBS Naturals MCT Oil Powder is Perfect for Use in Coffee

By Michael Hemsworth | Published 2018-07-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mct-oil-powder
References: [preparedfoods](https://www.preparedfoods.com/articles/121370-bubs-naturals-mct-oil-powder) & [bubsnaturals](https://www.bubsnaturals.com)

The BUBS Naturals MCT Oil Powder is a new product from the brand that will provide consumers with a way to control their appetite and maintain optimal energy levels throughout the day. Made with ingredients that are sourced from 100% virgin coconut oil, the powder is non-dairy, [plant-based](https://www.trendhunter.com/trends/malk-2) and ideal for use as a [coffee creamer](https://www.trendhunter.com/trends/nurri-protein-creamer). The clean energy profile of the product makes it ideal for consumers who practice the [keto diet](https://www.trendhunter.com/trends/medterra-rapid-keto) or who are looking to control their appetite without the need for various other supplement varieties.

The BUBS Naturals MCT Oil Powder is, as mentioned, keto-friendly and also suitable for those who maintain a Paleo diet, and doesn't contain any GMO ingredients, while boasting a formula that's made in the USA.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 50% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Powdered Coconut Oil Supplements:** The trend of using healthier, plant-based ingredients in dietary supplements presents an opportunity for companies to innovate with powdered coconut oil.
- **Clean Energy Profile:** The trend towards clean energy profiles in supplements presents an opportunity for companies to develop products that cater to consumers looking for natural energy sources.
- **Keto and Paleo-friendly Products:** The trend towards keto and paleo diets presents an opportunity for companies to develop products that cater to these specific dietary needs.

### Industries Being Reshaped

- **Dietary Supplements:** The dietary supplement industry can innovate by focusing on using plant-based, natural ingredients in their products to appeal to consumers looking for healthier options.
- **Food and Beverage:** The food and beverage industry can innovate by incorporating powdered coconut oil supplements into their products, catering to consumers looking for clean energy sources and healthier options.
- **Fitness and Lifestyle:** The fitness and lifestyle industry can innovate by developing products that cater to consumers looking for keto and paleo-friendly options, such as snacks and supplements.

## Related on Trend Hunter

- [Clarified Coconut Coffee Creamers](https://www.trendhunter.com/trends/coconut-creamers.md)
- [Functional Creamers](https://www.trendhunter.com/trends/functional-creamer.md)
- [Collagen Mushroom Creamers](https://www.trendhunter.com/trends/vanilla-vitality-blend-coffee-creamer.md)
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- [Pumpkin Spice-Inspired Creamers](https://www.trendhunter.com/trends/pumpkin-spice-enhanced-creamer.md)
- [Plant-Based Coffee Alternatives](https://www.trendhunter.com/trends/kola-mix.md)
- [Energizing Canned Oat Lattes](https://www.trendhunter.com/trends/bigface.md)
- [Instant Dairy-Free Latte Pods](https://www.trendhunter.com/trends/coconut-cream-latte-pod.md)
