# Resurrected Rib Sandwiches McDonald's is Bring Back the Cult Favorite Mcrib Sandwich By Katherine Pendrill | Published 2016-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcrib-sandwich References: [chewboom](http://www.chewboom.com/2016/11/09/mcrib-is-back-at-mcdonalds-for-2016-and-people-are-losing-it/) & [mcdonalds](https://www.mcdonalds.com/us/en-us/product/mcrib.html) After disappearing from the McDonald's menu several times, the McRib Sandwich has made a return at select locations this fall. Despite originally being introduced nearly 30 years ago, the specialty sandwich has become a lasting fan favorite among McDonald's customers. Now a select few will have a chance to sink their teeth into the meaty sandwich for another season. The McRib Sandwich is a messy concoction made from a boneless pork shoulder patty that has been slathered in tangy BBQ sauce and served on a hoagie-style bun. The meat is also topped with tart pickles and slivered onions for a satisfying crunch. While the cult favorite sandwich will not be available nation-wide, fans can use the online McRib Locator to find out where to get their hands on the elusive dish. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Revived Rib Sandwiches:** Opportunity for fast food chains to bring back cult favorite menu items to attract nostalgic customers. - **Limited Availability Marketing:** Strategy for restaurants to create buzz and anticipation by offering menu items for a limited time or in select locations. - **Online Product Locators:** Convenient tools for customers to locate specific menu items and encourage foot traffic to specific locations. ### Sectors Adopting This - **Fast Food:** Opportunity for fast food chains to introduce limited-time offers and engage with customers through nostalgic menu items. - **Marketing:** Opportunity for marketers to create innovative strategies revolving around limited availability products to generate hype and increase consumer interest. - **Technology:** Opportunity for tech companies to develop online tools and platforms to help customers locate specific products and drive traffic to businesses. ## Related on Trend Hunter - [Elusive QSR Sandwich Relaunches](https://www.trendhunter.com/trends/mcdonalds-mcrib-sandwich.md) - [Elevated QSR Rib Sandwiches](https://www.trendhunter.com/trends/mcrib-deluxe.md) - [Half-Gallon QSR Sandwich Sauces](https://www.trendhunter.com/trends/a-whole-lotta-mcrib-sauce.md) - [Virtual Sandwich Collectibles](https://www.trendhunter.com/trends/mcrib-anniversary.md) - [Returning Supersized Sandwiches](https://www.trendhunter.com/trends/double-big-mac.md) - [Plant-Based Rib Sandwiches](https://www.trendhunter.com/trends/the-veggrib.md) - [Plant-Based BBQ Rib Sandwiches](https://www.trendhunter.com/trends/the-ribby-sandwich.md) - [Sweet Tangy Lunch Sandwiches](https://www.trendhunter.com/trends/smoky-blt-quarter.md) - [Revived QSR Snack Wraps](https://www.trendhunter.com/trends/mcdonalds-snack-wrap.md)