# Banshee-Inspired Fashion Collections McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore By Kalin Ned | Published 2025-03-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mcqueens-spring-2025 References: [lesfacons](https://lesfacons.com/2025/02/14/mcqueen-spring-2025-ad-campaign/) McQueen’s [Spring 2025](https://www.trendhunter.com/trends/chanels-spring-2025) [ad campaign was photographed and directed](https://www.trendhunter.com/trends/alessandro-micheles) by Glen Luchford. The aesthetic and narrative of the marketing strategy boldly draw inspiration from the banshee, a figure deeply rooted in Irish folklore and the brand’s heritage. Creative Director Seán McGirr reimagines the banshee as a symbol of bold self-expression and connection. In doing so, he balances strength and vulnerability, which are also juxtaposed in the material and cut composition of the silhouettes. McQueen’s Spring 2025 capsule showcases sharp, [avant-garde tailoring](https://www.trendhunter.com/trends/brucolic) paired with delicate fabrics like cobweb lace, pleated chiffon, and shredded silk organza. A muted palette of ivory, silvered gray, and black is punctuated by vibrant accents of yellow and orange, while sculptural accessories and lore-inspired jewelry complete the ethereal yet powerful aesthetic. The intricate craftsmanship and unique fabric combinations highlight McQueen’s commitment to innovation and luxury. Image Credit: Glen Luchford ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 70% | Activity: 31% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Folklore-infused Fashion:** Integrating traditional folklore into contemporary fashion presents a unique opportunity to blend cultural storytelling with modern design aesthetics. - **Avant-garde Tailoring:** The use of sharp and experimental tailoring techniques can set brands apart by creating visually striking and structurally innovative garments. - **Contrasting Textures and Materials:** Combining delicate and robust materials enhances aesthetic appeal, offering a tactile experience that merges strength with vulnerability. ### Where This Applies - **Luxury Fashion:** Luxury fashion increasingly incorporates cultural narratives to deliver exclusive and culturally resonant collections. - **Textile Innovation:** The exploration of unconventional fabric combinations enhances textile innovation within fashion, pushing boundaries in both design and function. - **Jewelry and Accessories:** Lore-inspired jewelry creates opportunities to forge emotional connections through unique, narrative-driven accessory designs. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Regal Inaugural Candle Collections](https://www.trendhunter.com/trends/alexander-mcqueen-4.md) - [Luxurious Holiday Gift Collections](https://www.trendhunter.com/trends/mcqueen-holiday-2024.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [Lunar New Year-Inspired Accessories](https://www.trendhunter.com/trends/lunar-new-year-accessories.md)