# Futuristic Footwear Films McQ x Puma Unveiled a F/W Collection with an Artful Video Lookbook By Malika Renee Butss | Published 2015-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mcq-x-puma References: [hypebeast](http://hypebeast.com/2015/8/mcq-by-alexander-mcqueen-x-puma-2015-fall-winter-video-lookbook) & [hypebeast](http://hypebeast.com/2015/8/mcq-by-alexander-mcqueen-x-puma-2015-fall-winter-collection) The McQ x PUMA F/W '15 Collection is finally here to ring in the colder season. Playing on futuristic appeal, the brands have treated its followers with a contemporary video lookbook. The McQ x PUMA F/W '15 collection uses some of [PUMA's most iconic silhouettes](https://www.trendhunter.com/trends/speedcat-og) juxtaposed with the [eccentric Alexander McQueen look](https://www.trendhunter.com/trends/mcqueen-holiday-2025). The [avant-garde styles](https://www.trendhunter.com/trends/day-3-capsule-2) are shown in the video on a male and female model who seem to be moving in slow motion in front of a flashing light. The models are set against a white backdrop and their faces are never seen. This allows viewers to get a better look at pieces like the Lace Disc and Disc Blaze sneakers. The McQ x PUMA F/W '15 collection is now available in stores at PUMA stockists worldwide. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 16% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Futuristic Fashion Films:** Opportunity to create video lookbooks that showcase avant-garde styles in a visually captivating way - **Iconic Silhouette Mash-ups:** Incorporating unique elements from different brands' iconic silhouettes to create innovative and exclusive collections - **Faceless Fashion Models:** Using anonymous models in marketing materials to shift focus onto the products themselves ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage video lookbooks to engage their audience and showcase their unique designs - **Footwear:** Footwear companies can collaborate with fashion brands to create innovative collections that combine iconic silhouettes - **Marketing and Advertising:** Marketing agencies can explore creative ways to promote fashion brands by using unconventional models and visuals ## Related on Trend Hunter - [Winter Boot Collabs](https://www.trendhunter.com/trends/the-adidas-x-moon-boot.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Dystopian Series Activewear](https://www.trendhunter.com/trends/puma-x-squid-game-collection.md) - [Futuristic Street Sneakers](https://www.trendhunter.com/trends/mostro-cage.md) - [Sci-Fi Sneaker Capsules](https://www.trendhunter.com/trends/puma-x-et-collection.md) - [Fashion-Forward Hybrid Sneakers](https://www.trendhunter.com/trends/coperni-x-puma.md) - [Performance-Inspired Designer Shoes](https://www.trendhunter.com/trends/balenciaga-x-puma.md) - [Cinematic Sneaker Packs](https://www.trendhunter.com/trends/fast-furious-x-puma.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md)