# Thrift-Themed Streetwear Catalogs The McQ Spring/Summer 2015 Lookbook is Eccentrically Elegant By Jana Pijak | Published 2014-07-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mcq-springsummer-2015 References: [fuckingyoung.es](http://fuckingyoung.es/mcq-springsummer-2015-lookbook/) & [alexandermcqueen](http://www.alexandermcqueen.com/ca/alexandermcqueen) Alexander McQueen's McQ Spring/Summer 2015 collection was unveiled in a bold new catalog that embodies an eccentrically elegant air. The McQ Spring/Summer 2015 lookbook highlights thrift shop-themed menswear looks that are mismatched and vividly printed. The youthful and relaxed collection seems effortlessly put together and includes pieces that resemble hand-me-downs and found items. Mixing comfortable separates with [vintage-inspired outerwear](https://www.trendhunter.com/trends/creative-class-uniform), the menswear line presents today's youth with [thrifty looks](https://www.trendhunter.com/trends/hm-x-glenn-martens) that are the opposite of expected. The pieces evoke an effortlessly cool air and are definitive of today's generation's carefree style aesthetic. Appealing to a younger demographic of consumer, this menswear collection marries aesthetics with comfort and features incredibly wearable looks that can be broken up and incorporated into one's existing wardrobe. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 51% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Thrift-themed Streetwear:** Disruptive innovation opportunity: Creating a line of thrift-themed streetwear for the younger demographic that combines aesthetics with comfort. - **Mismatched and Vividly Printed:** Disruptive innovation opportunity: Designing mismatched and vividly printed clothing items that evoke a sense of carefree style and appeal to today's generation. - **Effortlessly Cool:** Disruptive innovation opportunity: Developing a collection of clothing pieces that exude an effortlessly cool air and can be easily mixed and matched with existing wardrobes. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Introducing thrift-themed streetwear into the fashion industry by reimagining traditional styles and combining them with vintage elements. - **Apparel Manufacturing:** Disruptive innovation opportunity: Incorporating mismatched and vividly printed designs into apparel manufacturing processes, redefining the production and distribution of clothing. - **Youth Market:** Disruptive innovation opportunity: Tapping into the youth market by offering a line of clothing that embodies an effortlessly cool aesthetic, resonating with the carefree style of today's generation. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md)