# Dark Street-Savvy Fashion The McQ by Alexander McQueen Resort 2015 Collection is Edgy By Meghan Young | Published 2014-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mcq-by-alexander-mcqueen-resort-2015 References: [wwd](http://www.wwd.com/runway/resort-2015/review/mcq-alexander-mcqueen) & [alexandermcqueen](http://www.alexandermcqueen.com/) The McQ by Alexander McQueen Resort 2015 collection is true to form. Edgy and dark, the looks are nevertheless [inherently feminine](https://www.trendhunter.com/trends/wild-rose-sparrow). Whether that is due to the deceptive floral pattern motif or a dresses fit for urban living, that is left up to the viewer. Of course, the fits themselves are relaxed and slightly androgynous. Shot against a stark white backdrop, the McQ by Alexander McQueen Resort 2015 collection stands out even more. What makes the line particularly eye-catching is its unique pattern. Dubbed 'Festival,' it may look like a bunch of flowers, but it is actually made up of cigarette butts, water bottles and aspirin, everything a girl could come across at a concert. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 86% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Dark Street-savvy Fashion:** Opportunity for fashion brands to adopt edgy and dark designs that are inherently feminine. - **Deceptive Floral Pattern Motif:** Potential for incorporating deceptive floral patterns in clothing designs to create a contrasting aesthetic. - **Relaxed and Androgynous Fit:** Opportunity to design dresses that are relaxed and slightly androgynous for urban living. ### Sectors Adopting This - **Fashion:** Fashion brands can explore edgy designs and deceptive floral patterns in their collections. - **Art:** Artists can create unique patterns using unconventional materials to challenge traditional perceptions. - **Music and Concerts:** Concert organizers can consider incorporating eco-friendly fashion designs that reflect the festival atmosphere. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Luxurious Holiday Gift Collections](https://www.trendhunter.com/trends/mcqueen-holiday-2024.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Regal Inaugural Candle Collections](https://www.trendhunter.com/trends/alexander-mcqueen-4.md)