# Stylish Slope Wear The McNeal Fall 2010 Campaign Looks Good Indoors and Out By Vittoria Natarelli | Published 2010-07-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mcneal-fall-2010-campaign References: [thefashionisto](http://thefashionisto.com/ryan-thomas-for-mcneal-fall-2010-campaign/) & [mc-neal](http://www.mc-neal.com/index2.php?lang=en) The McNeal Fall 2010 campaign stars model Ryan Thomas in a beautiful mountainous setting. The collection features styles that look good while in the lodge and on the slopes, making the idea of winter slightly more exciting. Featuring a great red knit, a yellow ski jacket and a gorgeous street coat, among other stylish ski fashions, the McNeal Fall 2010 campaign makes dealing with the snow and cold much more fashionable. **Implications** - In today's society, there is a rising demand amongst consumers for products that serve as highly functional but that also provide satisfactory aesthetic appeal. Businesses that devote their efforts to products with qualities high in style and utility will fare well in today's consumption-obsessed and demand-driven society. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 85% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Functional Fashion:** There is a need for products that serve as highly functional but that also provide satisfactory aesthetic appeal. - **Outdoor-inspired Designs:** The demand for stylish ski wear means that businesses should strive for outdoor-inspired designs. - **Winter Fashion:** Winter fashion is becoming a popular trend, and businesses that can create stylish yet functional winter wear will have a competitive edge. ### Sectors Adopting This - **Fashion Industry:** Fashion companies have the opportunity to create functional ski wear designs that are also stylish. - **Outdoor Sports Industry:** The demand for outdoor-inspired ski wear necessitates a collaboration between the outdoor sports industry and the fashion industry. - **Winter Sports Industry:** The growing trend of winter fashion creates an opportunity for the winter sports industry to collaborate with the fashion industry to create stylish, functional ski wear. ## Related on Trend Hunter - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Luxury Alpine Skiwear Collections](https://www.trendhunter.com/trends/rudsak-fw2526-ski-collection.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Fashion-Forward Ski Series](https://www.trendhunter.com/trends/ski-collection.md) - [Functional Technical Fashion Capsule](https://www.trendhunter.com/trends/mountain-series-capsule.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Elevated Athleisure Pieces](https://www.trendhunter.com/trends/elevated-athleisure.md)