# Unisex Vegan Songstress Fashions The MCM x Billie Eilish Collection is PETA-Approved By Michael Hemsworth | Published 2019-09-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mcm-x-billie-eilish-collection References: [highsnobiety](https://www.highsnobiety.com/p/mcm-billie-eilish-merch/#slide-4) & [mcmworldwide](http://mcmworldwide.com) The [MCM](https://www.trendhunter.com/trends/harper-collective) x Billie Eilish Collection has been unveiled as a new collaboration between the singer and the fashion brand that will offer hip consumers with a way to wear their fandom on their sleeve. The co-branded merchandise will be available at a two-day pop-up event taking place at the [MCM experience store](https://www.trendhunter.com/trends/mcm-eyewear-capsule-collection) entitled 1976 BERLIN in Berlin, Germany. The entire collection of garments is unisex in design, [PETA-approved vegan](https://www.trendhunter.com/trends/fw25-vegan-leather) and finished with bold prints that give the various styles a graffiti-like aesthetic. The MCM x Billie Eilish Collection will be available starting September 6 through September 7, which also coincides with the singer's European tour to satisfy fans eager to get their hands on the gear. Image Credit: MCM ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Unisex Fashion:** The MCM x Billie Eilish Collection showcases the growing trend of unisex fashion, offering disruptive innovation opportunities for brands to create gender-neutral clothing lines. - **Vegan Fashion:** The PETA-approved vegan garments in the MCM x Billie Eilish Collection represent the rising trend of vegan fashion, opening doors for businesses to explore sustainable and cruelty-free clothing options. - **Collaborative Merchandise:** The MCM x Billie Eilish Collection highlights the increasing trend of collaborative merchandise, presenting businesses with opportunities to partner with celebrities and create exclusive co-branded products. ### Who This Affects Most - **Fashion Retail:** The MCM x Billie Eilish Collection disrupts the fashion retail industry by introducing unisex and vegan options, prompting other retailers to adopt inclusive and sustainable practices. - **Music Industry:** The collaboration between MCM and Billie Eilish demonstrates the potential for the music industry to expand into fashion, presenting disruptive innovation opportunities for musicians to create their own merchandise lines. - **Pop-up Retail:** The two-day pop-up event for the MCM x Billie Eilish Collection showcases the growing trend of pop-up retail, offering businesses a chance to create unique and temporary shopping experiences to attract customers. ## Related on Trend Hunter - [Singer-Centric Graphic Apparel Capsules](https://www.trendhunter.com/trends/billie-eilish-capsule.md) - [Singer-Customized Sneaker Ranges](https://www.trendhunter.com/trends/billie-eilish-x-converse.md) - [Animal-Free Material Purses](https://www.trendhunter.com/trends/gucci-horsebit-1955-bag.md) - [Upcycled Sea Plastic Luggages](https://www.trendhunter.com/trends/harper-collective.md) - [Vegan-Friendly Champagne Accessories](https://www.trendhunter.com/trends/stella-mccartney-x-veuve-clicquot-collection.md) - [Music-Themed Apparel Lines](https://www.trendhunter.com/trends/blackpink-and-fragment.md) - [Limited-Edition Designer-Forward Collaborations](https://www.trendhunter.com/trends/black-market.md) - [Cruelty-Free Vegan Candles](https://www.trendhunter.com/trends/vegan-candle.md) - [Vegan Leather Collection Launches](https://www.trendhunter.com/trends/fw25-vegan-leather.md)