# Glitzy Gilded Embellishments MCM Phenomenon SS 2011 Collection is Fiercely Bedazzling By Summer Luu | Published 2011-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mcm-phenomenon-ss-2011 References: [highsnobiety](http://www.highsnobiety.com/news/2011/01/14/mcm-by-phenomenon-capsule-collection/) & [choiceisyours.jp](http://www.choiceisyours.jp/phenomenon/news/) A German luxury brand and Japanese label have collaborated on a capsule collection in the MCM Phenomenon SS 2011 line. Filled with glitz and glamour, this apparel and accessory line is for the fierce fashionistas. The collection embellishes heavily, with [gold-plated details](https://www.trendhunter.com/trends/marni-x-gshock-gmds5610ma7er) all over leopard-printed pieces in the line. From a [motorcycle jacket](https://www.trendhunter.com/trends/replica-suit) to denim, [bags and wallets](https://www.trendhunter.com/trends/monogramheavy-bags), you name it, they've got it. The MCM Phenomenon SS 2011 looks comprise one badass collection. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 58% | Activity: 21% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Fashion Collaborations:** The trend of luxury brands collaborating with other labels to create unique collections opens up opportunities for disruptive innovation in the fashion industry. - **Embellished Fashion:** The trend of heavily embellished clothing and accessories, such as the glitzy and bedazzling MCM Phenomenon SS 2011 line, provides opportunities for disruptive innovation in fashion design, manufacturing, and marketing. - **Animal Print:** The trend of using animal prints, such as the leopard-printed pieces in the MCM Phenomenon SS 2011 collection, creates opportunities for disruptive innovation in the textile and fashion industries, including sustainable and eco-friendly alternatives to animal-based materials. ### Sectors Adopting This - **Luxury Fashion:** Collaborations between luxury fashion brands and other labels open opportunities for disruptive innovation in the luxury fashion industry. - **Fashion Design:** The trend of heavily embellished clothing and accessories provides opportunities for disruptive innovation in fashion design, such as new materials and production techniques. - **Textile Industry:** The trend of using animal prints creates opportunities for disruptive innovation in the textile industry, including sustainable and eco-friendly alternatives to traditional animal-based materials. ## Related on Trend Hunter - [Modesty-Focused Ramadan Collections](https://www.trendhunter.com/trends/mcm-1.md) - [Cutting-Edge Wearable Furnishings](https://www.trendhunter.com/trends/cuttingedge-wearable-furnishings-mcm-wearable-casa-intersects-luxury-fashio.md) - [Eyewear Collection Expansions](https://www.trendhunter.com/trends/mcm-eyewear-capsule-collection.md) - [Collab Rebellious Streetwear](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour.md) - [Vibrant Accessories Collabs](https://www.trendhunter.com/trends/4ccccees-x-mietis.md) - [Backpack-Shaped Premium Fragrances](https://www.trendhunter.com/trends/mcm-diamond.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Co-Branded Maximalist Timepieces](https://www.trendhunter.com/trends/marni-x-gshock-gmds5610ma7er.md)